Blizzard
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Blizzard Entertainment is an American video game developer founded in 1991. They are well known in the gaming community for rising to fame by shamelessly ripping off a long list of things, the most pertinent to /tg being the similarity between its flagship franchises and Warhammer (40k). Note that Blizzard never did anything original ever, yet remains widely popular.
Anti-Blizzard
Blizzard has a very simple way of crafting a new game without spending long hours on what to throw in, here's a crash course on how to prepare a Blizzard-made game:
1. Slap-in some copied content from several sources, re-work them by changing some colors, backstories, details as well as their personalities so they wouldn't look like total rip-offs. For added lulz, rip-off some quotes from movies since it's kewl.
2. Throw in some typical tropes you'd see in every sci-fi/fantasy themed media. Sprinkle some fanboy's essence to lure the blizztards into buying their shit that will for some reason never be outdated or disliked by anyone with an IQ below 70 despite the constantly evolving gaming world or how pointlessly retarded the game is.
3. Give all products a liberal amount of hype to get their selling point.
4. Hope you don't get your ass sued by all the ideas and copied content you've ripped off from everyone else.
5. Be sure to sustain the entire thing on enough expansions to eat half of your hard-disk.
What you should know already
There's contention between the legions of GW and the hordes of Blizzard in regards to copyrights, who invented which idea first, and whether any ripping-off had in fact occurred. Facts seem to lean in the direction of no, but facts are nothing before true faith. If you venture into these murky depths, bring something that prevents regeneration.
The Differences between the story lines of Warcraft III and StarCraft
Warcraft happens in a planet called Azeroth and another planet called Draenor while Starcraft happens IIIIINNN SPAAAAAACE! Other than that, the stories are kinda similar with only minor differences if you look closely enough.
Wait wait, what about Diablo?
Diablo 1 is a pointy-clicky version of NetHack with an isomorphic graphical interface. Given that NetHack now has the same through Falcon's eye and Vulture's eye, that advantage is lessened. Since it's less difficult, prepare to suffer relentless mockery for favoring it.
In 1992, they made Battle Chess for the Commodore 64 & MS-DOS, and also a Lord of the Rings RPG for the Amiga. The LotR game was supposed to be just the first book, with two sequels, but they never got around to finishing it. They did make Rock and Roll Racing for the Sega Genesis and Super Nintendo, but that's /V/ shit.
Pro-Blizzard
Blizzard in fact is known for creating few yet extremely well done and successful games, for earning a lot of money, and for creating a game-dev meme "when it's done". They are also greedy bastards with no conscience, and are thus the /v/-fag equivalent of GW.
Fa/tg/uys though tend to accuse Blizzard for ripping off most of Games Workshop's content. They often wrote long angry posts about why Blizzard are bad guys, what was stolen from their precious settings, and why Blizzard games sucks so much. This sound hilarious when you think about Games Workshop, who does steal all of its content from other settings. Blizzardfags do the exact same but in reverse orientation, though since they don't give a fuck about fluff, none of them know/care about GW.
If your ever meet raging fan, crying about plagiarism ignore the fucking troll throw oil on the fire and get a-trolling. Alternatively, keep raging about Necron Flyer Lists / Terran MMM-deathball imbalance.
TL;DR: Good crunch, meh fluff, the Tzeentch to GW's Nurgle.
Today
After being purchased by the lawyer-spewing hell mouth known as Activision, Blizzard is now a company enjoying some familiar sales tactics! They're selling less content with more bugs for higher prices, require their players to read shitty novels if they want to keep up with awful romance/soap opera story lines 'between' games, and their DRM practices are shutting down loyal players through the very avenues that helped make them popular in the first place.
Welcome home, Blizzard. You and Games Workshop have always been the same company.