Profit
A common meme on 4chan, shamelessly stolen from an episode of South Park featuring Underpants Gnomes. Naturally the gnome business plan is a satire; every gnome is unaware of a vital step in a cunning plan but simply assumes another more important gnome does.
Also, WotC's stated primary objective for the release of Dungeons & Dragons 4E.
How to Profit
1) Write some shit here
2) Write more shit here
3) ???
4) Profit!