Matthew Ward
Matthew Ward is a writer working for GW and Ultrasmurfs fanboy. Of note, he is primarily responsible for the recently despised Codex: Space Marines 5th edition, which is basically a Codex full of Ultramarines bullshitery. About half of the Fluff and Crunch was centered around the Ultramarines, the fluffy bits are particularly interesting as they portray the Ultramarines like some "2nd to the Emprah" Chapter where they're the best of the best, everyone wants to be them......etc.