Daniel D. Fox

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Daniel D. Fox is the executive creative director of games at Andrews McMeel Universal. He was awarded two gold ENnies at Gen Con 2018 for Best Game and Product of the Year with his dark fantasy Zweihänder Grim & Perilous RPG. After a 16 year career in digital advertising, Daniel now spends his days designing tabletop role-playing games and creating strategies to reach new RPG audiences.

The Shill Among Us

In 2017 it was rumored (and later confirmed by Daniel himself) that Fox was frequenting /tg/ under various aliases to push his game Zweihander, with threads popping up talking in-depth about its amazing features, how it was better than Warhammer, and how people should go buy it. Weak retorts to criticism and Fox's similar habit of advertising his game across the interwebs, including interjecting it into discussions about other games, made it suspect that he was in fact the sockpuppeteer behind the shilling. He's pretty open about advertising Zweihander and defends the practice as just that, regular advertisement, but even on other websites some people seem to have grown tired of his Robotnik self-promotions.

This paired with him doxing people he doesn't like, being fanatically active in shutting down piracy of the system, and openly spending donated funds to try to shut down some dumb D&D Twitter thing no one cares about because it was "bigoted" (and coincidentally being used by people who criticized Zweihander) has left him with a fairly controversial reputation across the board, hell the Zweihander page on this wiki has been blanked and reverted a dozen times at this point, drawing up arguments on if and when one oversteps the bounds of simply promoting a product.