THE SHIT, GEEDUBS?

The reaction you have when you see your favorite fluff destroyed by the GW writing staff only being partially familiar with their product.

Seriously, they could hire the average fa/tg/uy to be what is essentially a fluff-editor, or as most of /d/ has dreamed of having the title of-- "Official Fluffer." They would do it for probably less than slave labor, out of pride of their crushing levels of lore knowledge, and would catch any oversights in a half second.

Or, make Matt Ward CEO and declare all prior fluff to have been machinations of tzeentch. Just another thing that would have you saying "THE SHIT, GEEDUBS?"