Marvel Comics

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Marvel Comics is the younger of the two most popular comics companies of all time. If you haven't heard of them, you've been living under a real rock. They are iconic for their work in the Supers genre, although /tg/ also likes them for their dabbling in Sword & Sorcery comics as part of Marvel including whatever licensed stuff they have into their continuity. This means Conan and Red Sonja are actually historical figures in Marvel's Earth, and Conan has actually met some superheroes due to time-travel shenanigans.

Universe

Marvel Comics arguably came into its own in the so-called "Bronze Age" of comics, when the restrictions of the Silver Age eased and comics could start showing more serious tone. Having struggled to really keep up with DC Comics during the Silver Age, the Bronze Age allowed Marvel to find a defining "feel" for itself as, essentially, "soap operas with supers".

Characters tend to be much less powerful in Marvel compared to DC - in particular, whereas DC heroes tend to have large powersets covering multiple superhuman abilities, Marvel heroes are more likely to focus on comparatively small powerset, or even just a single power. Perhaps as a result of this, Marvel heroes tend to be more likely to team up either informally or formally.

In contrast to DC's finite, countable, number of alternate realities (52+various one-off series+imprints+anti-mater universe Earths), Marvel has endless, near infinite, ones.

Notable Supers of World War II

Namor McKenzie, the Submariner

A tryst between an Scottish blooded American and an Atlantian princess has produced a half-Atlantian half-Human supermutant that's one of the oldest characters from what is now Marvel comics. Originally appeared as a villain that destroyed New York, which has since been retconned by certain environmental conditions causing him to go crazy. Later teams up with Captain America and the Human Torch after learning some recent environmental damage that threatened his home was caused by the Nazis. For some reason, despite being the off-spring of a Scot and an Atlantic Ocean fish, he has always been depicted with Asian facial features. Aquaman was a ripoff of him.

Effectively immortal (or at least long lived enough the near century doesn't matter much to him), Namor still shows up in modern comics.

Captain America

Rejected from normal military service for being too scrawny, all-American patriot and scholar Steve Rogers instead decides to serve his country by volunteering as test subject for an experimental super soldier formula. The formula works, transforming Steve into the "peak human" Captain America, but a spy kills the formula's creator and destroys the lab, causing the formula to be forever lost. Gets a shield made of super metal capable of reflecting stuff, which he can throw as a weapon with uncanny ability. He spends a few years fighting spies and criminals and after Pearl Harbor, he leads America's superpowered forces during World War II. His true, idealistic, belief in American values contrasts his commander-in-chief's views that the Constitution was "marvelously elastic", to the point of believing it was OK to suppress exonerating evidence in order implement crimes against humanity on American citizens.

Near the end of the war, Captain America was lost and frozen in an ice berg, surviving thanks to being a super soldier. He is recovered near the start of the modern age (whenever that currently is) and revived, where he's living anachronism in a world that has largely moved past his values, but he's still the best leader of supermen in the world (if not beyond). Presumably sterile, since clones have his powers yet he's never had his sperm harvested to created peak human superbabies.

Somewhat infamous for having one of the widest rogues galleries of any Marvel character; he's tangled with a lot of foes and many of them are actually borrowed from other superheroes. There are multiple themes in his gallery, but few of his individual rogues have really caught on with the public. The most notable ones tend to be either super-powered Nazis/Neo-Nazis/terrorists or evil knock-offs of Cap himself. The latter category includes Nuke (insane drug-addicted cyborg created as a Captain America for the Vietnam War), and William Burnside, a right-wing intellectual who tried to fill Cap's shoes and bash commies during the 50s, but went mad from a bad reaction to the failed super-serum, which combined with culture shock has caused him to become a super-terrorist.

The Human Torch

Before World War II reached the United States, the scientist Phineas Horton created a revolutionary intelligent android. A flaw in the components causes the android to ignite when exposed to oxygen, forcing Horton to imprison the android in a vacuum sealed capsule. The capsule's seal quickly decays and the android breaks out, learns to control its fire powers in an easily replicated accident with a common enough material, and become a superhero known as the Human Torch, taking the alias Jim Hammond. He would adopt Tom "Toro" Raymond, a trainwreck survivor with pyrokinetic abilities of his own (Toro had no origin story till he was retconned into being a mutant in 1977). This android and his sidekick would eventually fight in World War II and has the honor of killing Hitler in the Marvel universe..

Made a few appearances early in the modern age, but has largely been forgotten. For whatever reason the fact that, uncontrollable flames aside, the Marvel world has had intelligent androids that can pass for human since 1939 is rarely relevant, and normal people have technology that's only on par with the current stuff.

Notable Supers of the "Modern" Age

The Fantastic Four

One of the oldest and certainly the breakout stars of Marvel's early days, the Fantastic Four's star has waned somewhat since the Silver Age. When scientist Reed Richards persuades his old friend Benjamin Grimm to pilot an experimental rocket of his up into space, along with siblings Susan and Johnny Storm, the quartet are bombarded by mysterious cosmic radiation. Crashlanding back on Earth, they discover that each of them has been imbued with a supernatural ability; Reed Richards (Mr. Fantastic) has gain a body of living elastic, allowing him to stretch, squash, and reshape himself as he desires, whilst Susan (Invisible Girl/Woman) has gained the power of invisibility (and, later, invisible forcefield projection) and Johnny (The Human Torch, taking a name from a World War II hero that was actually a robot) can cover himself in a fiery aura that lets him fly and hurl fireballs. And poor Ben Grimm (The Thing) has been transformed into a monstrous, ogre-like figure made of rocky scales, imbued with fantastic strength and durability.

The Fantastic Four thrived in the Silver Age; their entire concept was, essentially, "explorers of the unknown", with Reed constantly inventing new rockets/time traveling machines/dimensional gateways/scanners that uncover long-hidden secret civilizations and the like. But even here the "super soap opera" formula was taking form. Reed and Sue's relationship is always somewhat rocky, since Reed has a bad tendency to focus on his science and neglect his wife, whilst Reed also feels guilty for Ben's incurable transform, and Ben resents him in turn. And all the while, Ben and Johnny squabble like brothers.

Seven years after their creation (surprisingly brief for superhero romances) Reed and Sue have a son they name Franklin after Sue and Johnny's father. Franklin had the power of Psionics, with the exact details as confusing and contradictory as pre-3.5 psionics. The most notable thing about Franklin is his aging makes the the sliding timescale weird: Born in 1968, he was barely more than a toddler (if that) when he joins Power Pack in 1986, and only hitting puberty in the late 2010s.

The Hulk

A throw-back to the earlier monster comics that Marvel had made its name from, the Hulk is brilliant but neurotic and emotionally repressed scientist Bruce Banner, who is exposed to the detonation of his own superweapon, the Gamma Ray Bomb, whilst trying to rescue a teenager who drove onto the military blast testing site. The radiation, rather than killing him, unlocks a split personality; a brutish, adrenaline-driven childlike creature, the embodiment of Banner's pent up rage and hatred. Now, whenever Banner gets angry, he transforms into a super-powered green giant with the mind of an angry child and torn clothing that always covers the private parts, known as the Hulk. And whilst Hulk just wants to be left alone, humanity refuses to stop provoking him.

His cousin, She-Hulk, is one of the few distaff counterparts in comics to grow beyond just a female version of an existing character. After his cousin Jennifer Walters is injured, Bruce is forced to give a her blood transfusion, which inadvertently turns her into a large green giant as well. Unlike Bruce however, Jennifer is largely in control of her abilities and takes great pride in being a huge, sexy musclegirl while also being recognized for her brains as an accomplished attorney. Unless you're reading the reading the comics written by Jason Aaron, in which she is a hideously malformed mass of muscles barely recognizable as female and who struggles to speak coherently, more literally like the Hulk with boobs, and this is treated as somehow being "more empowering" than turning into a beautiful, articulate, intelligent and well-respected green amazon.

Spider-Man

Arguably one of the most famous Marvel superheroes who actually isn't part of a team. Spider-Man was Stan Lee's attempt to get away from the "kid sidekick" trope, which he loathed, by creating a fully independent teenage superhero - Peter Parker, a brilliant but socially awkward youth from a blue-collar background who gained fantastic spider-like powers after being bitten by an irradiated spider. When his Uncle Ben is murdered by a robber that Peter could have stopped but selfishly chose not to, Peter vows to live up to his uncle's creed that "with great power, there must also come great responsibility", and attempts to become a superpowered costumed vigilante, whilst juggling a normal life around his secret life as a crime-fighter.

Surprisingly, he's spun out a rather large "family" of knock-off Spider-folk, something that you normally see more in DC Comics. A short list of Spideys:

• Scarlet Spider: The original knock-off Spider-Man, this poor bastard was part of the infamous convoluted 90s mega-event known and loathed as "The Clone Saga". Long story short, there was a clone of Peter Parker created, nobody was sure who was the original at first, and the guy who thought he was a clone went off, dyed his hair blonde, changed his name to Ben Reilly, and created a new identify for himself as the Scarlet Spider - his suit was solid red, contrasting a blue hoodie (hood usually worn down) with a black spider emblazoned on the front. Most notable for wearing tricked out gauntlets that could launch "impact webbing" (basically webbing grenades) and spiked projectiles called "spider stingers".
• Kaine: A failed and deformed prototype clone, also from the Clone Saga. Basically Spidey's answer to Red Hood.
• Venom: A former rival journalist bonded to a slime-like alien organism that Spidey wore for a while as living battle armor, until he found out it wanted to permanently fuse with him on a genetic level. Has repeatedly flipflopped between hero and villain.
• Carnage: A serial killer bonded with the offspring of Venom's alien bio-armor. Such a crazy psychopath that Spidey and Venom regularly team up to kick his shit in.
• Spider-Woman: There have been multiple female counterparts to Spider-Man, and their backstories are all a mess.
  • Jessica Drew: The first Spider-Woman. Has had multiple contradictory backstories, including being treated with radiation and spider venom to save her from an incurable disease or being an actual spider hyper-evolved into a human woman. Wore a red and yellow suit. Can fly, fire bolts of bio-electricity from her hands, and emit pheromones that repulse women but enthrall men. Was introduced and kept around more for trademark reasons than anything else.
  • Julia Carpenter: Got superpowers by being tricked into entering a shady super soldier program. Gained super-strength, wall-crawling, and the ability to project "psychic webbing" from her fingertips.
  • Charlotte Witter: A psychic whose powers were involuntarily activated through torturous experiments inflicted upon her by Dr. Octopus. Possessed adhesive "psi-webs", the ability to produce telekinetic "limbs" that looked like ghostly spider's legs, precognition, telepathy, and psionic detection. The only villainous Spider-Woman.
  • Martha Franklin: Niece of Spidey's antagonist J. Jonah Jameson. Through magical bullshit, gained the combined powers of the first three Spider-Women above. Then got killed off.
  • Anya Corazon: Latina who belonged to a mystic society, which gave her a magical tattoo that she could use to summon a mystical carapace that gave her enhanced strength and durability. Lost that power and switched to spider-themed gadgets instead. Originally called herself Arana ("Arachnid"), now goes by Spider-Girl.
  • Cindy Moon: The most recent Spider-Woman, introduced in 2014. A girl who got bit by the same spider that bit Peter Parker, but she couldn't control her powers, so she was sealed up in a bunker for a decade until Spidey freed her. Same powers as Spider-Man, but produces organic webbing from glands in her wrists. Calls herself "Silk" rather than "Spider-Woman".
  • May Parker: A "What if?" story on if Mary and Peter's baby from the Clone Saga wasn't stillborn got popular enough to make her adventures an on-going that lasted over 100 issues on top of some shorter lived sequel series. The alternate reality she existed in spanned MC2, the largest AUs in Marvel's history before the Ultimate Universe came along. Is noted for her very stable, "normal" relationship with her parents that (eventually) support her heroing and, thanks to having her own original antagonists, being able to reform most of her recurring foes and make them allies. Actually called herself "Spider-Girl" in her own series, herself noting that "Spider-Woman" sounded like "somebody's mom", but less talented writers bringing her back as an adult have had her adopt the -Woman moniker.
• Miles Morales: Technically comes from another dimension, but has been permanently moved to the mainstream universe, so he counts. Mixed race (Black/Latino) teenager who got bit by the same spider that bit his dimension's version of Peter Parker. Refused to become a hero, until his dimension's Spider-Man got killed. Then tried to take up the mantle in guilt. The skubbiest Spidey-clone; you either love him as a genuine affirmative action legacy character, or you hate him because he doesn't seem to have any character depth outside of "Teen Spidey, but BLACK!" (A third faction exists which doesn't mind if he's just "Teen Spidey, but BLACK!" so long as his existence can head off another stupid attempt to youthen up Peter Parker like "One More Day", possibly one of the worst and most disliked retcons in comics history.)
• Gary Drew: Son of Jessica Drew in MC2, he had an uncurable illness so his mom subjected him to the same process that gave her her powers. This gave him Spider-Powers but didn't actually cure him, so he responds by spending what he's sure will be a short life to the fullest by helping people like the original Spider-Man he idolized. May eventually convinces him to seek help from Mr. Fantastic, but he's never seen again after this, giving all sorts of grim implications. He's since appeared as a baby in mainstream Marvel continuity, largely to cap off the stupid arc where his mom continued superheroics while deeply pregnant.
• Miguel O'Hara: In the Cyberpunk future of 2099, Alchemax employee Miguel O'Hara tries to quit his job. In response, his employer drugs him with a highly addictive drug they have a monopoly on to force his continued employment. In desperation, Miguel tries to splice his own DNA, but the procedure is sabotaged. Fortunately, this only gives him spider-powers instead of killing him. After saying he's the historical figure Spider-Man in jest, he realizes taking that identity is actually a good idea. Easily the most successful 2099 series, in large part because he's not the original but in the future, and has his own substantially different powers (venomous fangs and gliding)+costume.
• Gwen Stacy AKA "Spider-Gwen" or "Ghost Spider". In the main Marvel continuity, Gwen Stacy was Peter's girfriend, who got killed by the Green Goblin in one of the more iconic scenes marking the transition from the Silver to Bronze Age; her death was a sore point for Parker ever since. In Spider-Gwen's continuity, she was the bitten by the Radioactive Spider, and lost Peter Parker to his self-destructive tendencies, leading to his death being a sore point for her ever since. One of several "new" characters invented for the well-received "Spider-Verse" event; she has since become a notable B or C lister--somebody the fans like, and don't mind seeing, but not popular enough to sustain her own series.

One More Day and the Clone Saga

A lot of writers and editors really hate the Peter Parker Spider-man, especially once he married Mary Jane Watson. This lead to several attempts to "fix" the character, two of which were some of the most hated storylines in all of comics. The Clone Saga (originally intended simply as a way for Peter Parker to retire as Spider-man, replacing him with Ben Riley) was hated because it went on a year longer then it should have, and had a bunch of really confusing and nonsensical plot points. One More Day had Peter Parker make a deal with Mephisto (essentially, the Devil) to save his Aunt May's life by undoing his marriage to Mary Jane. The latter is held to be one of the stupidest decisions in the history of comics, for many, many, many, many, many, MANY obvious reasons.

Thor

Odin has banished Thor to Earth in the guise of a mortal to learn humility (later retconned as secretly being to protect him), Donald Blake discovers his true identity and powers during a trip to Norway. Originally just a normal superhero with some Norse trappings, later authors tied him closer and closer to Norse myth and "Donald Blake" has largely been forgotten in favor of him just being Thor.

Iron Man

Tony Stark, a genius weapon inventor who was also an eminently hateable asshole playboy who was kidnapped by [insert currently politically acceptable villain here]. After being forced to make weapons for his captor, he instead builds a suit of super-armor with which he escapes, although the experience leaves shrapnel dangerously close to his heart, which results in him needing to keep a part of the suit over his heart to keep the shrapnel from migrating.

Usually played as a heroic trainwreck: He fights the good fight, but he just as frequently is his own worst enemy. His control freak issues, general assholery, survivor's guilt, and alcoholism are the usual centers of his weaknesses.

The Avengers

Like DC, Marvel came up with a big meta-team for its superheroes. But whereas the Justice League was built around the idea of "people love these superheroes, so if we have them all adventure together, it'll be even bigger!", the Avengers originally began as a kind of dumping ground for B-lister and C-lister superheroes whom Marvel really didn't think could pull off their own comic lines. Characters like Iron Man, Ant Man, and Thor.

It should be added that the Avengers was originally more of a "place to stay" than a traditional superteam; there was a large mansion donated by Tony Stark, which was effectively the Avengers "clubhouse", with people cycling in and out as they needed a place to stay. The thing is, as so many characters cycled through, and so many minor characters who suddenly got popular had the Avengers in their history, their profile was raised until the Infinity Gems became a thing, at which point the Avengers became the big "all hands on deck" team Marvel used when they wanted to do a big "event" comic. (The Fantastic Four and X-Men both being restricted in membership to Four members and mutants, respectively.)

Nowdays, you'd be hardpressed to remember that they began as, basically, Marvel's league of losers.

The X-Men

The second major team-focused product from Marvel, the X-Men are a group of mutants - a newly emerging human subspecies who possess powers and/or deformities as a result of an awakened "X-Gene". Led by the visionary civil rights activist Charles Xavier, they seek to promote peace and equality between humans and mutants, whilst battling against myriad mutant criminals - most prominently Magneto, a charismatic magnetism-controlling Jew who, having seen his human family destroyed by the Nazis, is determined to prevent similar atrocities from being carried out against mutants.

Floundering during the Silver Age, it was the Bronze Age when the X-men stepped forward and truly took off, since they combined the super soap opera formula with an ability to stand in for any of the various Civil Rights movements of the time.

Hands down the biggest sub-universe of the Marvel universe. Seriously, there are literally dozens if not hundreds of X-Men and multiple spin-off teams of mutant heroes, usually designated with an X- prefix. Some of the more notable members...

• Cyclops: Original leader of the X-men. Possesses ocular force energy beams, but can't turn them off, due to brain damage. Sadly has come to be perceived as an uptight stick-in-the-mud and mostly defined by his borderline obsessive relationship with Jean Grey. Except for the brief period where he was dating Emma Frost.
• Jean Grey: Incredibly powerful telepath and telekinetic. Infamous for dying and being resurrected - the reputation is exaggerated, but she can't shake it off. Iconic for her love triangle between herself, Cyclops and Wolverine, despite the fact she married Cyclops for quite a while.
• Wolverine: Rude, mouthy Canadian midget with troll-like regeneration, heightened senses, and ultra-sharp retractile claws in his knuckles. Originally introduced as a minor Hulk antagonist, he was originally the least popular member of the 70s revival team, where he graduated to main character. Luckily for him, Chris Claremont rescued him with a murky yet grimdark backstory and surprising character depth as the bloody-handed anti-hero of the team who nonetheless wants to overcome his savage instincts.
• The Beast: Henry McCoy, possessing the brain of a genius and the brutish strength & agility of a gorilla doped to the gills on speed and coke. Originally just looked like a guy with really big feet, he accidentally mutated himself into a hairy, gorilla-like monster in the 80s and it stuck. Originally a fun-loving jokester who was so beloved he managed to serve on both the X-Men and the Avengers, but since around the 2010s, has become increasingly portrayed as an evil incompetent screwup.
• Storm: African mutant with the power to fly and manipulate the weather, including throwing lighting and subzero winds at people. Originally of uncertain ethnicity, with it being noted that her mutation caused her to display a melding of physical traits from different human ethnicities (with cat-like eyes, for good measure!) but was retconned into being pure-blooded Kenyan. Spent some time as leader of the X-Men after Cyclops cracked and couldn't handle it.
• Nightcrawler: One of the rare mutants whose physical deformities were evident from birth, Nightcrawler looks like a blue devil, but has the heart of a swashbuckling, fun-loving action hero, and is a deeply devout Catholic. Mutation gives him ambidexterity, superhuman agility, prehensile feet, and the ability to teleport.
• Colossus: Russian mutant who can transform into a living steel body, gaining superhuman strength and durability in the process.
• Angel/Archangel: One of the original X-Men, a millionaire's son with massive white-feathered wings.
• Rogue: A former villain who was introduced taking out Carol Danvers, aka Ms. Marvel. Possesses the ability to drain "life force" from others with a touch, rendering them unconscious and granting Rogue a copy of their memories and, if possible, superpowers. For most of her history has possessed "flying brick" powers due to siphoning so much life force from Carol Danvers that she almost killed her. Can't turn her powers off, forcing her to cover up. Has had a long, messy, on-off relationship with Gambit.
• Gambit: The most "90s" member of the team. Louisiana thief with the ability to activate the kinetic energy in anything he touches... basically, he can cause whatever he touches to blow up. Actually is only operating on, like, a shadow of his full power, having had brain surgery to cut off most of his full abilities. At full strength, would have the ability to completely and totally manipulate kinetic energy, which includes blowing shit up by looking at it, turning people into walking bombs, and assuming an energy form that can travel between planets and dimensions. Very few people remember this anymore.
• Emma Frost: Formerly a teacher for a rival and villainous group of mutant teens, she went straight(ish) and joined the X-men. Incredibly powerful telepath, but also can shapeshift into a living diamond form, in which she gains super strength and nigh invulnerability.

Of minor note: X-Men is the premier comic for "Comic Book Death", where it's hard for the audience to take a death seriously because the next writer will undo it. Just about all of the above have either "died", or "for real died", or even "we mean it, he's not coming back (and to prove it, here are his replacements)", and been brought back. To quote the comic itself: "Sometimes it seems that in mutant heaven there are no pearly gates, but instead revolving doors." In 2020 they just stopped even pretending and gave them them the ability to out-right resurrect the dead at no cost but time.

Hercules

Literally just the Hercules of myth who has returned to the modern world. A pretty solid reminder that superheroes really aren't that different from the heroes of ancient myth.

Black Panther

The most prominent and well-known of Marvel's African super-heroes (with the possible exception of Storm, who mostly operates outside the continent), as well as one of the earliest African superheroes in a mainstream comic publisher. T'challa is the heir to the throne of Wakanda, a reclusive and highly technologically advanced African nation. Originally, this was because Wakanda had A: avoided being caught up in the slave trade, and B: had developed a custom of sending its best and brightest abroad to study the most advanced technologies they could and then bringing them home to apply their knowledge to bettering their people. This was further augmented by the fact Wakanda was the only known deposit of the alien super-metal Vibranium, which made it kind of like if America had been the only country in the world with plutonium/uranium when trying to invent the atomic bomb. This was then retconned into Wakanda having always been centuries ahead of the world in terms of technology due to said Vibranium, because the original backstory didn't make them special enough... even though this makes no sense when you think about it because, seriously, how is a culture with Iron Age technology supposed to make anything useful from a metal whose entire defining schtick is "being indestructible"? It's not like they can beat it into shape the way they could with iron ore!

Anyway, as King of Wakanda, T'challa has imbued a mutagenic/magical plant called "The Heart-Shaped Herb", which has given him superhuman strength, speed, senses, reflexes and agility. In later versions, his costume has also gone from just Batman-esque stylized bodyarmor to a hyper-advanced suit of Power Armor. Mostly concerned with keeping Wakanda safe from outside threats, or sometimes with opening up Wakanda to the outside world - it depends on the series/media. Wakanda being characterized as arrogant, elitist, aloof and xenophobic (think the worst portrayals of elves), this is often a lot harder than it sounds.

Spent a lot of time out of the public eye, but was catapulted into mainstream darlinghood with his debut in the Marvel Cinematic Universe. It is a legitimately good film, but don't fall for the SJW hype about it being "the first black superhero movie!" That would actually be Image Comics' Spawn, in 1997, with DC Comics releasing a Steel film in the same year. It's not even "the first black Marvel superhero movie!" - that would be Blade (1998), which actually got two sequels and was Marvel's first big film-related success prior to the Spider-Man and X-Men films. It can, however, be legitimately argued as the best black superhero movie out there so far.

Captain Marvel

No, not the guy from DC Comics. This complicated mess of characters all stems from the Marvel/DC rivalry. Basically, during the 60s, having acquired Captain Marvel from Fawcett Comics, DC actually lost the trademark rights to his name, having cancelled Captain Marvel comics themselves in the 50s. Wanting to get one over on their old nemesis, and feeling that "Captain Marvel" was a name tailor made for a superhero from their company, Marvel launched the first of several characters meant to challenge the name. Perhaps because of the constant legal wrangling for rights, these characters have a tendency to change their names alot.

Frankly, one could kind of call them cursed; none of them have really managed to stick that well into public consciousness. This entry is mostly here because there's one about the Captain Marvel of the DC Comics universe.

The story begins with Captain Mar-Vell; a military leader from the alien Kree race, a warlike race of aliens in the Marvel universe who look like Caucasian humans (save for the ruling minority, who're blue-skinned), but have superhuman strength, toughness, speed, agility and reflexes due to coming from a high-gravity planet, ala really old drafts of Superman. He debuted in "Marvel Super-Heroes" #12 (December, 1967), with a backstory that he was sent to Earth as part of a small unit charged with spying on Earth for tactical reasons. However, on the mission, his jealous commander, Colonel Yon-Rogg, goes crazy and tries to kill Mar-Vell so he can steal Mar-Vell's wife, Una. Fighting for his life, Mar-Vell is mistaken for a new human superhero battling an alien invasion; since Una got killed in the fight, and Mar-Vell is naturally kind of pissed off with the Kree military, he stays on earth and eventually defects to become a full-on protector of Earth, despite some weird complications, like spending time stuck in a dimensional limbo and linked to Rick Jones (the idiot teenager who got Bruce Banner turned into the Hulk), allowing one to return to Earth by sending the other into limbo, which was later revealed was done as a take on the Fawcett Marvel's whole "little kid who turns into an adult superhero" deal. Whilst big in the 70s, sadly, Mar-Vell was the first of the Marvels to suffer the curse of lackluster staying power; his comic was cancelled after 62 issues, running from May, 1968 to May, 1979. Three years later, in Marvel Graphic Novel #1, April 1982, the story "The Death of Captain Mar-Vell" was run, and Mar-Vell was permanently killed off with the reveal he had developed a fatal cancer after being exposed to nerve gas in one of his early adventures. Whilst originally he was just a "badass normal with some superscience gizmos" in terms of power set (barring the whole "being a heavyworlder makes his abilities greater than any human athlete" thing), he got repeatedly powered up over the course of his run, gaining legitimate superhuman strength (from 1 ton to 15 tons) and durability, the ability to absorb energy, "faux-telekinesis" caused by his ability to manipulate energy, flight without Kree anti-gravity tech, traveling in space, regeneration, photon energy blasts, and "Cosmic Awareness", aka "omniscience", which was defined as literally "the ability to know exactly what he needed to know at any moment".

Mar-Vell also had a female counterpart/sidekick called Ms. Marvel - read the Carol Danvers section.

Uneager to drop the Captain Marvel rites, Marvel scrambled to bring out a replacement, and did so with an entirely unrelated character who debuted in The Amazing Spider-Man Annual #16 (1982). This was Monica Rambeau; an African-American lieutenant of the New Orleans Harbor Patrol who hit the superpower jackpot when an accident with an energy weapon exposed her to extradimensional energy that, instead of vaporizing her, gave her a plethora of energy-related powers. She can convert herself into any form of energy on the electromagnetic spectrum, absorb and manipulate energy, and travel at the speed of light while flying in her energy form. She called herself "Captain Marvel", the first to actually spell it that way, in honor of the newly deceased Captain Mar-Vell. When Genis-Vell (below) showed up, she agreed that it made more sense for him to be called "Captain Marvel", and took up the new name "Photon". Then Genis-Vell got greedy and declared he wanted to be called Photon, so she renamed herself Pulsar. She was kidnapped by beings from another dimension and spent some time trapped there, only to eventually escape to her own world, where nobody believed her story. She gave up the superhero names entirely during that period, but has recently taken up another new name; Spectrum.

In 1993, in the "Silver Surfer Annual" #6, Mar-Vell's clone/son Genis-Vell debuted. Initially, he called himself Legacy, but then he took up his dad's name as a superhero title, becoming the second Captain Marvel to be called Captain Marvel. Spent some time as both a hero and a villain, mostly due to being driven absolutely bug-fuck looney by a brief time with the literal power of omniscience. Genis appeared in "Captain Marvel" vol. 3 (1995-1996), vol. 4 (1999-2002), and vol. 5 (2002-2004). For a total of 66 issues, most of them written by Peter David. He then appeared as a member of the Thunderbolts. He was killed in "Thunderbolts" #100 (May, 2006).

In December, 2003, in Captain Marvel vol. 6 #16, Mar-Vell's female clone/daughter Phylla-Vell debuted as the third Captain Marvel and the fifth heir to Mar-Vell (told you this shit got confusing). She quickly changed her name to Quasar after acquiring that superhero's ultra-powerful Quantum Bands early on in the big Annihilation event of 2006. She then lost the Quantum Bands and was forced to become the Avatar of Oblivion to save her girlfriend, Moondragon of the Guardians of the Galaxy; she renamed herself Martyr then. She was eventually killed by Thanos.

There is also Khn'nr, a Skrull (shapechanging aliens at war with the Krees) who showed up during the first Civil War event having been both imbued with Mar-Vell's power and brainwashed into thinking he actually was Mar-Vell, which caused him to turn against the Skrulls and become an actual hero, but he died, and Noh-Varr, a Kree super soldier from another dimension, who first went by "Marvel Boy", then called himself Captain Marvel after being chosen by Khn'nr as his successor, then called himself Protector, and has finally dropped the code-names entirely as part of the Young Avengers.

Carol Danvers

This is the current "Captain Marvel" of the Marvel Universe, and her story's long enough and twisty enough that it really warrants its own section. Hold onto your hat, because this shit gets complicated.

In March 1968, in Marvel Super-Heroes #13, the character Carol Danvers was introduced as a supporting character to Mar-Vell; a female ex-Air Force officer who made it to the role of Chief of Security at NASA. She was originally basically Mar-Vell's Lois Lane, except that Mar-Vell himself felt he couldn't in all decency start up a relationship with her. During one of Mar-Vell's adventures, Carol was exposed to a Kree device called a "Psyche-Magnetron", which infused her with Kree DNA from Mar-Vell. As a result, she gained super-strength and super-toughness like Mar-Vell - initially, she couldn't fly but built gadgets into her costume that gave it anti-gravity levitation powers... then she got zapped by the Psyche-Magnetron again, which destroyed the tech but gave her the ability to fly under her own powers. Initially, her powers were tied up with a split personality, which believed itself to be a Kree warrior-woman, and she called herself Ms. Marvel. Eventually, the two personalities were united and Carol became Ms. Marvel in her own right, running around in a variation of Mar-Vell's costume that was the same color scheme, but reduced it to a belly-baring short shirt, a cape, panties, and thigh-high boots.

Her first volume run as "Ms. Marvel" lasted for 23 issues (January, 1977-April, 1979), after which she mostly was reduced to team-up appearances and became a member of the Avengers. This was the start of her decline, and eventually the writers got sick of her there and wanted her out. This resulted in the infamous Avengers #200, where the writers attempted to write her out by having her hook up with a badass love interest (admittedly introduced out of nowhere) to retire with... except they did it by having Carol get brainwashed by this random guy the Avengers met on one of their dimension traveling adventures, who used this brainwashing to conceal that he'd implanted a rapidly-aging clone of himself into her womb. So Carol just randomly becomes pregnant one day, gives birth to a son, and then this son grows up into an adult over the course of the day, declares he's her soulmate, and whisks her off to his dimension, with Carol meekly going along with everything. And all the while, the Avengers aren't even the slightest bit concerned about any of this freaky-ass shit! Seriously, being an Avenger means you see some fucked-up shit, but this was just beyond the pale. Fans rioted, and eventually Chris Claremont undid this whole thing by revealing that the creep's plan went wrong and he aged himself into dust, freeing Carol from his brainwashing and allowing her to get home and chew the Avengers out for not even considering that something weird was going on in Avengers Annual #10. Unfortunately, that also involved Carol being grabbed by newly introduced supervillain Rogue, who sucked out so much of Carol's life-force that she permanently stole Carol's powers (though, on the bright side, she did also quell a lot of the emotional pain Carol had gone through, and wound up with an angry copy of Carol's psyche stuck in her mind) and left her a normal human.

As a result of this, Carol went and hooked up with the X-Men, mostly in the hopes that Charles Xavier could use his abilities as a telepath and trained psychiatrist to help her get over the traumas of super-science rape-baby and near death + permanent depowering. But of course nothing could be simple, and she somehow wound up traveling into space with the X-Men, during which time they were captured by the Brood. The Brood began experimenting on her, seeing if they could reactivate or even improve upon her Kree genes, and they simultaneously activated the "energy absorbing" genes she'd inherited from Mar-Vell and linked her up to a binary star. The result? Carol got a supercharged upgrade; her skin turned bright crimson, her hair turned into fire, and she gained not only way more strength and durability than she'd had as Ms. Marvel, but also interstellar-travel tier flight, energy blasts from her hands and eyes, regeneration, energy absorption that could be used to boost her powers further, and the ability to generate heat, light, radiation, and energies on the electromagnetic spectrum. She promptly thanked the Brood for this by blowing up their homeworld. She also gained a new costume, which was ironically much more sensible; a full-body leotard-like uniform patterned in alternating white and crimson. She called this incarnation of herself Binary.

Binary's place amongst the X-Men would be short-lived. Returning to Earth, she found that Rogue, driven nearly mad by her copy of Carol's personality, had come to Xavier for help and been accepted onto the team. When Carol's rage refused to make Xavier rescind his offer of help to Rogue, Carol stormed off; she joined the Starjammers, a space pirate crew on good terms with the X-Men, and sailed off into the cosmos, becoming one of Marvel's cosmic heroes for a while.

In 2003, she returned to Earth, having lost her link to the binary star that made her Binary, but desperate to hide her dwindled strength. Having gained new abilities through her experience, such as shaping her energy projections into solid constructs and manipulating matter with her thoughts, she rejoined the Avengers, under the name Warbird, sporting yet another new costume; a black limbless swimsuit with a yellow lightning bolt on the front, black thigh-high boots and elbow-length gloves, and a crimson sash around her waist. At least, she joined the Avengers for a time. Her despair at her reduced powers turned her into an alcoholic, and she was eventually forced to straighten out.

As an Avenger, Carol fought through most of the subsequent Big Marvel Events, and eventually she reclaimed the name Ms. Marvel for herself by taking it from ex-Thunderbolt and ex-Dark Avenger Moonstone. That lasted until the so-called Phoenix War in 2012, where she had an encounter with a temporarily revived Captain Mar-Vell that made her decide to truly embrace her role as his successor by calling herself Captain Marvel and taking up her latest costume; a modest one-piece bodysuit in Mar-Vell's colors.

Carol has had a... messy public relations history, especially since her big return in the early 2000s, and a sudden major promotion as "Marvel's foremost superheroine" from the 2010s. It's a very skubby topic.

Incidentally, that Ms. Marvel identity has had its share of owners too!

The second Ms. Marvel was Sharon Ventura, who first appeared in September 1985 in The Thing #27. She was a motorcycle stunt-woman who got super-strength and super-toughness from the Power Broker, an underground "fixer" of would-be superhumans with a roughly 50/50 hit rate of either giving them super powers or turning them into hideously deformed monsters. She used these powers to become a superhuman wrestler in the Unlimited Class Wrestling Federation, until she got a dose of cosmic radiation that turned her into the She-Thing. No, not like Jennifer Walters. She wasn't that lucky. Think Ben Grimm with boobs. She joined the Fantastic Four in hopes of finding a cure, only to betray the team to Dr. Doom, acting as his spy on the team in exchange for being cured. When she turned on Doom, he reversed the cure, which made her mutate into something even uglier and drove her more than a little crazy in the process. She spent some time as a member of the Frightful Four, a revolving-door villain team of Fantastic Four haters, but eventually split from them, went to jail, and went straight, going back to the Unlimited Class Wrestling Federation, having gained the power to shapeshift between her original (but still superhumanly strong/tough) form and the form of the She-Thing.

The third Ms. Marvel was Karla Sofen, aka long-time villain Moonstone, who agreed to pretend to be Ms. Marvel as part of Norman Osborn's Dark Avengers.

The fourth and final Ms. Marvel so far is Kamala Khan, a Muslim American girl and a Neo-Inhuman with the ability to shapeshift her body in a way that combines Reed's "rubber man" and "sizeshifter" fashions. Inspired to become a superheroine by her admiration for Carol Danvers, she was elated when Carol gave her permission to use Carol's original moniker.

The Punisher

Introduced in the 70s as a villain, swiftly turned into a dark antihero, the Punisher is Frank Castle; a US marine whose family was gunned down when they got caught in a shootout between warring mobsters and who promptly snapped when the guilty parties got away scot-free due to their connections. He declared a one-man war on crime, deciding that all criminals should be punished with death and if the state was too namby-pamby to do it, then he would. He occupies a very weird niche in the Marvel universe, having great success (at least, if you measure success by bodycount) in cutting through normal criminals of all kinds - mobsters, drug dealers, murderers, rapists, human traffickers, etc. But when facing off against supervillains, unless it's a D-lister that nobody cares about (like the freaking Stilt-Man), generally, Punisher is way less effectual, which does kind of make sense. But then you get into the little nagging thoughts like "why does nobody hire some of Marvel's bigger super-mercs on him? $10 million dollars in Juggernaut's account and you're going to have a Punisher pancake!"

Fans of Marvel either love Punisher for his grimdarkness, ultraviolence and cathartic "lethal vigilantism", sometimes even going so far as to hype him up as Marvel's resident embodiment of Humanity Fuck Yeah, or hate him as an edgelord asshole with really annoying fanboys... sort of a Deadpool 1.0.

Power Pack

The four Power siblings were given superpowers by a dying alien who tried, and failed, to stop another group of aliens from kidnapping their father to learn the secrets of the destructive matter/anti-matter bomb he accidentally created. In addition to a common abilities of moderate regeneration (can heal broken bones in days instead of months) that can be augmented by combining for a trance (able to cure supernatural disease), and summonable costumes, each of the four has a unique power based on aspects of physics. Alex, the bossy oldest sibling, has the power of tactile gravity manipulation and takes the name Gee (later taking advantage of temporary power loss to quietly switch to Zero-G when he's told how stupid "Gee" sounds). Julie/Lightspeed, the bibliophile elder sister, has the power of motion... which is really just high speed flight with a rainbow trail. Jack, the over-confident and jerkish younger brother, has control over his density (allowing him to switch to an ultra-dense miniature version or an insubstantial cloud of flying gas) becomes Mass Master. Katie/Energizer, the immature youngest child, gains the power of energy allowing her to convert mass to energy at a touch (with the explicit but purposefully avoided ability to use it on living beings) then shoot it out as a powerful exploding ball. Despite being a group of children, their stories were known to be extremely dark and heavily incorporated the regular crossover events, often to a greater extent than the series that was supposed to be the star (Inferno has had relatively little lasting impact on X-Men, but was catalyst for several major plot developments in the story of the Power children).

While merely B-Listers (if that) at their height, they stand out for being the newest Marvel heroes in the main continuity with actual relevance that didn't come from an existing property (and their debut is already closer to the release of Fantastic Four #1 than the present day). While the group has since split up as most of the members have reached adulthood, the component members make regular appearances. The girls are also extremely popular in the western Loli fandom. Alongside the much older (in real world terms) Billy Batson, they're the model for superpowered children without adult superiors.

Deadpool

A terminal cancer patient subjected to an experimental treatment that gave the subject Wolverine's regeneration ability. Unfortunately for him, the rapid destruction and reconstruction has caused him to go crazy, and has left him horribly disfigured to the point he looks like Freddy Kruger and Brundlefly's horribly mutated lovechild. Possibly the oddest character to get popular; among other things, referred to as "The Regenerating Degenerate" "The Merc with the Mouth", and various other, less printable things, Deadpool started out as one of Rob Liefeld's many pointlessly edgy villains, but was eventually adopted into a much more interesting character by later writers. Deadpool's popularity is built on a few major pillars:

1. Ultraviolence. The character came of age in an era when ultraviolence was popular, and between his regeneration and the fact that he's usually fighting generic criminal mooks, he's very much a "as much violence, blood, and guts as the rating allows" character.
2. He's a pathetic loser. He's usually depicted as living in a dingy apartment, hated by just about everybody who knows him, and in general, is frequently portrayed as lower class. And the same experiment that gave him powers also resulted in him becoming completely insane, and in constant pain (the only reason he survived it is because his terminal cancer interacted with the induced regeneration factor in such a way that he could survive, unlike all the other subjects of said experiment).
3. Wisecracks and random humor, especially weird pop culture references. Again, insane.
4. He breaks the fourth wall. A lot. And he occasionally actually directly interacts with it in very odd ways. Most other characters write it off as him being insane, so he can do so in mostly serious works. Tends to get really played up in non-comics appearances; for example, in the Marvel vs Capcom games, he hits his opponent with their own health bar from the game's GUI.

Despite his huge fanbase in real life, Deadpool is very much a love-him-or-hate-him character, and has an almost equally vocal hatedom who despise him for being too "goofy".

Gwen Pool(e)

Originally a dumb attempt to milk the mild success of Spider-Gwen and actual success of Deadpool, Gwen Polle is, in-fact, related to neither. After Marvel made the name and costume, they handed it off to freelancer Christopher Hastings (Yes, the guy behind Dr. McNinja.) and told to make an ongoing series despite the character literally being nothing but a name and costume. He took this opportunity make Gwen an interesting, well-rounded, original character that underwent actual character development and can truly be said to be an entirely different person at the end of her series while boasting a well rounded supporting cast of characters both new (Mega Tony, The Terrible Eye) and old (Batroc the Leaper as her mentor). Naturally his run wasn't renewed and the character was tossed to various less-talented (and presumably cheaper) authors who gave so few damns they couldn't keep her personality consistent, let alone live up the brief history of the character.

Gwen Polle was a high school drop-out in the "real" world who dreamed of becoming a comic book artist. While making easy money volunteering for sleep monitoring studies, she was somehow (the event is only mentioned in past-tense rather than fully detailed, so what exactly happened is unclear) is transported to Earth 616. There she acts as a dark reflection of the kid from Last Action Hero: Using her deep knowledge of comics to get by despite a lack of superpowers or extraordinary "mundane" ability, but also showing no concern to nameless characters she endangers or outright kills because (in her mind) nameless background characters don't matter. As mentioned above, that's just the start of her character.

Her first wakeup call comes when she is approached to work for M.O.D.O.K. Now M.O.D.O.K is a very silly looking late-Silver/early Bronze Age villain; a former grunt from the mad scientist's guild called Advanced Idea Mechanics who was mutated into a biological supercomputer, which warped him into an enormous and disfigured head atop a useless body, sealed into a cybernetic antigravity-propelled chair to get around. He's a very silly-looking villain, and so like any normie, Gwen laughs at him when he starts getting threatening. This is a big mistake. See, "M.O.D.O.K" stands for "Mental Organism Designed Only For Killing", and he is not only a super-genius, but also a psychopath, a sadist, and possessed of enough telekinetic energy to make an A-bomb look like a cap-gun. So he promptly vaporizes Gwen's only friend in the Marvel universe so far with a literal stray thought, and then gives her a "join me or die" ultimatum. Gwen, still clutching the charred skull of her buddy, promptly has a breakdown as she realizes that, yes, she really can die here, and she meekly submits to him.

Highlights from there include a portrayal of Batroc the Leaper that focuses on the fact he's actually always been presented as a skilled, highly professional badass, despite the silly name, and a failed attempt to beat Deadpool where he brutally establishes the efficacy of 4th wall breaking, meme-work, and invoking popularity power by showing her just how badly she lacks in these fields compared to him.

Was teased with being killed off for real, but was ultimately "canonized" into the wider Marvel universe as a crazy mutant whose 4th wall breaking is insanity, as her mind tries and partially fails to cope with her mutant ability, which is reality warping.

The Thunderbolts

In 1993, DC Comics killed Superman. Naturally, Marvel couldn't resist hopping on that drastic roster-shaking bandwagon, and followed up in 1996 with the Onslaught event, in which a demonic entity comprised of the darkest parts of both Professor Xavier and Magneto's psyche ravaged the world and seemingly killed off a large portion of the best known heroes of the age. This left the Marvel Earth vulnerable, uncertain, crying out for new heroes.

And in July of 1997, they got them with an up-and-coming team calling itself "The Thunderbolts". Professing to be new heroes inspired to act by the fallen Avengers and X-Men, they set about proving themselves to the world. Led by the badass normal Citizen V, a self-professed heir to the World War 2 costumed patriot of the same name, the team of the giant-shifter Atlas, flying sonic construct-generator Songbird, Power Armored MACH (originally MACH 1, but he kept upgrading the numeral as he improved and revised the suit), flying energy-blaster Meteorite, and super-inventor (who later uploaded his brain engram to a robot body after his original one was killed) Techno stumbled at first, but ultimately won the love and trust of humanity, being welcomed as true heirs to the legacy of the Avengers, particularly once they took the traumatized electricity-manipulating orphan Jolt onto their team.

And that was when the truth came out. The Thunderbolts were actually a team of Avengers villains, led by the second Baron Zemo, who had come up with the idea to disguise themselves as new up-and-coming heroes as part of an elaborate ploy to set themselves up for world domination. And it worked! ...Unfortunately for Baron Zemo, half of his team had decided that they liked being heroes, Jolt had never been a villain in the first place, and even villainous psychiatrist Moonstone, aka Meteorite, chose to get whilst the getting was good... though not before beating Baron Zemo to a pulp and chewing him out on how the Thunderbolts could have set them up for years of profitable scams, if he hadn't blown it like an idiot on trying for something as stupid and unworkable as world domination.

Revealed, and with the old heroes returning, the repentant Thunderbolts find themselves tracked down by Hawkeye; an Avengers member who had actually cut his teeth as a costumed thief, he was willing to give them a chance to prove themselves. And they did; the revived Thunderbolts took in some new members and actually became a legitimate heroic team... until declining ratings saw them axed, and in-universe the Avengers disbanded them.

Afterwards, the Thunderbolts went through a tangle of various bullshit revivals and cancellations, but their current status in Marvel canon as an official, government-supported rehabilitation and outreach program for repentant supercrooks, and not without its share of successes. Ironically, this means that for once Marvel is actually the lighter of the two big comics universes; the closest analogue to the Thunderbolts over in DC Comics is Task Force X, aka "The Suicide Squad"; random supercriminals forced to run dangerous missions as expendable black ops agents with the carrot of getting released and the stick of bombs implanted in their brains to blow them up if they refuse or try to escape.

Cartoons, TVs and Movies

Naturally, Marvel has tried to branch out into other media with their characters for years, but... never to any real success. In the 90s, they struggled to create their own counterpart to the DC Animated Universe, but poor inter-connectivity and a lot of executive screwups (Spider-Man not being allowed to punch people) meant that the shows they put together just couldn't cut it.

Not helping was that, due to bankruptcy, movie rights to several of their most prominent characters - the Fantastic Four, the X-Men, and Spider-Man - were sold off to 20th Century Fox, whilst the rest of Marvel would ultimately become a subsidiary of Disney, leading to Marvel literally competing against itself.

With the creation of the MCU, the general perception of Marvel's extra-comic media has more or less settled into "Marvel does shit cartoons and TV shows, but great movies; DC does great cartoons and TV shows, but shit movies", due to DC's incredibly fumbled attempts to try and jump on the MCU-style movie-verse bandwagon. However, DC has slowly started to get better at things, so who can say how it'll develop.

TV Shows

Surprisingly, Marvel traditionally was very leery of delving into TV shows. Up until the release of the MCU, whereupon they began flooding the market with tie-in TV shows based around B-lister superheroes.

Outside of that library, the list is quite short. In the late 1970s, they ran a 2-season, 13 episode Spider-man show called "The Amazing Spider-Man" (1977-1979) and, weirdly, a Japanese sentai version of Spider-Man called, simply, "Spider-Man", which ran for a single 41 episode season (1977-1979), as well as their biggest TV show; the 5-season, 80-episode long "The Incredible Hulk" (1977-1982).

After this, they went on hiatus, until 2006 saw them release a failed sequel series to the Blade films called, simply, "Blade" (1 season, 12 episodes).

Then, from 2017 to 2019, they ran two series that attempted to be "X-men shows without the X-men"; Legion and The Gifted, with the former being based on a minor X-man villain (David "Legion" Hall, who has the ability to literally give himself any superpower he can imagine, at the cost of each power being controlled by its own independent personality) and the latter being loosely based on the New Mutants (the "Junior Division" of the X-men).

Cartoons

Unlike TV shows, this is where Marvel concentrated its extra-comic media, producing a very large array of different comics over the years.

Animated Comics were Marvel's first debut into animation; these mid-60s shows were all basically animated (barely) adaptations of then-current Marvel comics.

• The first of these, and the first ever Marvel cartoon, was 1966's The Marvel Super Heroes, an anthology of Captain America, The Incredible Hulk, Iron Man, The Mighty Thor, and The Sub-Mariner.
• Fantastic Four, an independent show in the same style, debuted in 1967 and ran for a year.
• Spider-Man, a Spidey cartoon in the same vein, ran from 1967=1970.

As the 1960s ended, the Marvel cartoons went silent, until the late 1970s, with shows mostly notable for having better animation than the original animated comics shows:

• The New Fantastic Four started the show in 1978; this one is mostly remembered for dropping the Human Torch for a bumbling robot sidekick named H.E.R.B.I.E.
• Fred and Barney Meet the Thing (1979) paired Flintstones episodes with a weird alternate version of the Thing as a teenager who could use a magic ring to assume the form of the Thing.
• Jessica Drew entered the limelight in 1979 with the Spider-Woman cartoon. She only ran until 1980.
• In 1981, the second Spider-Man cartoon debuted.. it too ran for just a year, but it also ran concurrently with Spider-Man and His Amazing Friends, which had Spider-Man rooming with and fighting crime alongside Iceman of the X-Men and new original character Firestar, a female analogue of the Human Torch who was later brought into the comics as an X-man.
  • The Incredible Hulk also got his second cartoon series from 1982 to 1983.

Once again, the cartoons dropped off the picture... and then the 90s started, and we got the Marvel Animated Universe. Well... kinda. Whilst Marvel wanted to compete with the DC Animated Universe, despite the fact that they had all their shows being produced by the same company (Saban Entertainment), they never managed to pull off the same level of interconnectivity as their DC rivals. Combined with extreme restrictions from the censors, and... well, they're not bad cartoons, but they just never stood out quite the way their DC rivals did.

• X-Men the Animated Series started the show, and showcases the best (and also the worst) of the MAU. It drew deep inspiration from the comics of the 80s and 90s, and often made changes that were in many ways superior to the original.
• Fantastic Four
• Iron Man was a weird show, mostly because it took its roots from the short-lived "Force Works" comic series, which was about Iron Man leading his own knock-off to the Avengers.
• Spider-Man the Animated Series
• The Incredible Hulk
• Silver Surfer
• Spider-Man Unlimited was intended to be a sequel to the original Spider-Man TAS, but Marvel dropped the ball on actually making it feel like a sequel. Combined with the weird choice of story - Spider-Man is stranded on an alien world whilst trying to stop Venom and Carnage - and, well, it was the beginning of the end of the MAU, being cut short at 13 episodes and ending on a cliff-hanging. It ran from 1999 to 2001.
• The Avengers: United They Stand was the very first Avengers cartoon, and generally considered the worst of the Marvel Animated Universe cartoons.

Whilst the Marvel Animated Universe died, it paved the way for a further wave of Marvel cartoons across the early 2000s and into the 2010s.

It started with X-Men: Evolution, a reimagining of the X-Men that portrayed most of the characters as teenagers (except for Beast, Storm and Wolverine, who were teachers). It ran from 2000 to 2003.

2003 also saw the release of the CGI Spider-Man: The New Animated Series, a tie-in to the original Fox Spider-Man films that only lasted one season.

2006-7 saw the release of Fantastic Four: World's Greatest Heroes, which unlike its predecessors focused on telling entirely new stories rather than adapting comic stories.

2008-9 featured The Spectacular Spider-Man, which like X-Men: Evolution focused on a teenage version of the titular wall-crawler, and was in fact the first cartoon to focus on the "teen Spidey years". Widely beloved.

In 2009, Wolverine and the X-Men ran for a single season. This version of the show had Xavier's mansion leveled by a mysterious explosion, which seemingly kills Xavier. A year later, Xavier telepathically communicates to Wolverine from a bad future where the Sentinels rule and instructs Wolverine to re-assemble the X-Men.

Iron Man: Armored Adventures (2009-12) was another "teenage years!" version of a Marvel superhero.

The Super Hero Squad Show, which ran for 2 seasons from 2009-2011,was a super-deformed, self-aware parody-comedy in which Iron Man and Dr. Doom duelled for possession of the shattered "fractals" of the reality-bending Infinity Sword with their respective teams of supers.

In 2012, the second Avengers-based cartoon, The Avengers: Earth's Mightiest Heroes was released. Running for two seasons before being cancelled, in comparison to its predecessor, it was widely beloved and like Spectacular Spider-Man is often held up as one of the best Marvel animated series.

In 2010 to 2012, Marvel released 4 12-episode long anime series, based on Iron Man, Wolvering, the X-MIen, and Blade.

From 2012, the cartoons became more... "MCU adjacent", with a distinct tendency to employ MCU-style humor. These cartoons are not as well received as their precursors.

• Ultimate Spider-Man
• Avengers Assemble
• Hulk and the Agents of S.M.A.S.H
• Guardians of the Galaxy
• Marvel's Spider-Man

Marvel Cinematic Universe

The largest franchise on Earth at the moment, the MCU has plenty of coverage elsewhere. We only mention it here because, again, most profitable franchise on Earth at the moment.

Weird Connections and Other Trivia

The Tokusatsu genre owes a lot to various Marvel projects: The Japanese version of Spider-Man, for example, was the first Tokusatsu show to feature a giant robot, and Marvel did some licensing that resulted in them being credited in three seasons of Super Sentai (better known as the series that would later be transformed into Power Rangers).

There was a fully licensed Star Trek/X-Men novel entitled "Planet X". It's as stupid as it sounds.

One particular X-Men character, Wolverine, became so well-known for gratuitous cameos that TVTropes named their page on "Brief cameos of a popular character that are heavily advertised but amount to nothing" "Wolverine Publicity".

She-Hulk and Spider-Woman owe their origin in the real world to the Bionic Woman tv show, mixed with Marvel's own TV versions of Hulk and Spider-man going on at the time. After the success of the Bionic Woman (a spin-off of The Seven Million Dollar Man), it was quickly realized by Marvel's lawyers that the producers of these TV series could invent their own female versions of Hulk and Spider-man, and not pay Marvel a cent for such a spin-off series, so two female versions of the Hulk and Spider-man were quickly created to prevent such an eventually. She-Hulk stuck around, Spider-woman did not.

/tg/ Relevance

Like its rival, Marvel Comics have produced a number of licensed tie-in RPGs, and even TSR partnered up with them to bring those games to the table.