Matthew Ward

This article is about something that is considered by the overpowering majority of /tg/ to be fail.
Expect huge amounts of derp and rage, punctuated by /tg/ extracting humor from it.

This article or section involves Matthew Ward, Spiritual Liege, who is universally-reviled on /tg/. Because this article or section covers Ward's copious amounts of derp and rage, fans of the 40K series are advised that if they proceed onward, they will see fluff and crunch violation of a level rarely seen.

Summary

The TL:DR version; gamers are vicious twats who need to take their frustrations out on someone. The current whipping boy is Matt Ward, and the hate has become so great that he has now become (in /tg/s eye at least) a fictional, cartoon caricature of himself.

Almost any designer worth his salt at Games Workshop will be hated by at least somebody for something, and every writer's fluff will always contradict somebody else's sacred vision of the 40k universe. Gav Thorpe will never be forgiven for Codex: Chaos Space Marines, Robin Cruddace will forever be loathed by all Tyranid, C.S. Goto will always be synonymous with pooping on a typewriter.

Currently, the very devil is Ward. Given our tendency for hyperbole and love of memes, it’s the favourite topic of those who don’t have anything meaningful to say, or are simply looking to troll /tg/.

Overview and Analysis

There are two things Matt Ward is infamous for: atrocious fluff-writing that induces vomiting and broken army rule sets that turns them into table-flattening steamrollers. There's nothing uniquely Wardian about either of these things, and from an outsider's perspective it can be hard to tell why /tg/ has singled him out for vilification. Games Workshop has been systematically introducing power creep ever since they figured out they could make people buy a new army every year, and the fluff has been rewritten so many times there's basically nothing original left (and really does anybody want to remember second edition? Other than /tg/, we mean). No, its not what Ward has done in service to his dark masters, but how. We hate the zeal with which he's embraced GW's desire to rebrand everything 40k as X-treme and simplistic, the eagerness with which he turns the cheese wheel for each new release, the shamelessness of his trampling on canon.

In essence, /tg/ regards him as a living embodiment of every giant fuck-up Games Workshop has ever made.

Over hyping a single faction to the exclusion of all others, constantly blowing stories so far out of proportion that they lose all context or believability (especially in the face of previous fluff), constantly trying to one-up his last bullshit story with an even-less-believable story, and actively retconning contemporary writers who he disagrees with, Matt's abuses have been so consistent and numerous that it has caused /tg/ to see Ward as the herald of the impending demise of Warhammer 40k - as if he were one of the horsemen of the apocalypse, riding ahead on an endless wave of Space Marine releases.

In some anti-Ward threads, those who grow tired of this bullshit claim that everybody is just hopping on-board a Matt Ward hate-bandwagon. There's even a picture of a bunch of anons riding on a wagon with Ward's face on it, blaming Ward for everything from the Judean People's Front to head lice.

To be fair: It is undeniably true that /tg/ hates Ward so much that most of us are willing to blame anything on him - the man is basically Satan to every fa/tg/uy who used to love the 40k fluff. However, the fact that the defender(s) of Ward are referring to the hate of Matt Ward as "bandwagoning" is extremely telling - how widely-hated does a man have to be, and how deeply-loathed before people feel the need to identify themselves as non-conformist groups of Matt Ward Not-Haters?

The answer, of course, is who cares? He's just another poor schumck being paid minimum wage by Games Workshop to churn out bullshit. GW's own staffing policy prevent GW Design Studio staff from even having a Facebook page, so it's not as if he's going to defend himself.

Overall, he is irrelevant.

A History of Violence

2002 - 2007

Ward authors a bunch of Lord of the Rings books. Revisionist neckbeards now like to point to them as damning proof of Ward's madness in its infancy, but mostly they're just forgettable. During this time, he also worked for White Dwarf, his only real defining feature being his fondness for playing the evil armies in battle reports. In hindsight, this was probably a sign of things to come. He also creates the rules for the Mumak, the most fucking ridiculous unit ever, which can destroy entire armies in it's movement. This, and Wards creepy fetish for Evil heralds the evil to come....

2008

Ward's descent into skub and infamy begins with Army Book: Daemons of Chaos, a work of such apocalyptic cheese mongering it is widely credited for single-handedly breaking WHFB while simultaneously reinventing large portions of its fluff. No army could come close to beating it (Dark Elves and Vampire Counts, accepted as 2nd and 3rd powerful in the rankings, generally had to struggle to grab DRAWS!) and the failing attempts at Power Creep to match eventually broke the entire system so hard that Fantasy required a hard reset in the form of the massive shakeup that was 8th edition. Most people write it off as an overeager premier, and whether this was Ward's own work or management fiat remains a point of conjecture.

This image is considered by most to be tacit proof that Matt Ward is going to a *very* special place in Hell when he dies.

Ward is instrumental in the creation of the Warhammer 40,000 Rulebook, 5th Edition rulebook. While the crunch is more or less accepted, much of the fluff openly contradicts previous works (sisters being all but retconned out of the universe for example), and there's considerable attempts to promote certain armies over the others.

Ward writes Codex: Space Marines for 5th edition. Thousands of neckbeards cry out in terror, and are silenced. While he manages to make this work mechanically stable, it comes at a terrible cost: Ward unilaterally decides to retcon massive amounts of Space Marine fluff and enshrine the Ultramarines (coincidentally his army) as the gold standard for a "proper" space marine. The new fluff reads like Ultramarines fanfic, portraying the smurfs as second to the Emprah in damned-near all regards, and that all Space Marines view Roboute Guilliman as their spiritual liege. It is about this time that Ward's prejudices against certain chapters start to emerge for the first time.

Warning: Clicking this thumbnail may induce projectile vomiting and spontaneous neckbeard combustion.

2009

Ward writes "War of the Ring", basically Apocalypse for Lord of the Rings and the basis for some of the new rules in the 8th edition of Fantasy, which will help clean up after the mistakes of Daemons of Chaos. The book isn't bad, but the fact the Lord of the Ring's hasn't been popular since 2001-2003,cheesy heroes and units on certain sides (Elves for example)and the fact the book is full of mistakes makes the game easily one sided and boring. Ward is sent back to writing 40k and Fantasy, where his abilities are no better.

2010

Apparently Love Can Bloom for bishonen vampires and omnicidal robots too.

Ward doubles down on his Heresy with Codex: Blood Angels. Any and all pretense of restraint is dropped and the codex is loaded with deep striking Land Raiders, flying librarian dreadnoughts, and ICs that can rip Abaddon's head off and shit down his neck. The fluff, while not the hate crime against neckbeards his previous work was, still manages to inspire rage by having the Necrons and Blood Angels become Super Secret Pony Princess Unicorn Best Friends Forever (if only temporarily).

2011

Ward gives birth to Codex: Grey Knights, fusing the awful fluff and limitless cheese of his two previous works into a single abomination. While Psyflemen sweep tournament after tournament, writefags rage impotently about Kaldor Draigo, Khornate Knights, and the unapologetic rape of over ten years of canon.

Ward co-authors the new White Dwarf release of Codex: Sisters of Battle. He shows incredible restraint in not turning the codex into another creepy sisters snuff-fic like his previous works, but compensates by basically reverting the Witch Hunters to 2E. The force org chart is gutted out, allies are removed, and the best strategies are promptly eliminated (with a bit of help from the nerfer in chief Robin Cruddance).

Ward next turns his fel hand to the Necron. He ups the ante again by completely rewriting their backstory, presumably while humming to himself with a shit eating grin plastered to his face. The crons are now insane Tomb Kings, IN SPAAAACE, who want your body. Oh and they turned the C'tan into pokemon. Yea. Mechanics-wise the release fares surprisingly well, trading away some of the more egregious cheese of 3E (Monolith Death March) in order to eliminate its shittiest design flaws (Phase Out). In the end the codex is quietly accepted and though fatguys will never publicly admit it, both the crunch and fluff have marked improvement on the lingering cesspool that was 3E. except that it appearently changes Necrons to the point that it would've been easier to change their name altogether and you know... some people could've taken up Necrons because they liked them as they were. Anyway, in its few improvements, the fluff manages to dodge Matt Ward's greatest flaw.

2012

Matt Ward ~~teams up with~~ quietly disposes of Adam Troke and Jeremy Vetock to create Wardhammer 40,000 6th Edition. ~~The whole rulebook promptly turns Codex: Necrons into a rape train with no brakes. Every single fa/tg/uy instantly regrets ever thinking that it was balanced in the first place~~ (9 fliers in a 1500pt list with flying dedicated transports that don't kill passengers when they crash!?!?) Among other rage worthy things of note include massive Buffs to already broken beyond reason armies, highly abusable mechanics resulting in severely limited builds for HQ choices (tool for challenges or suffer!), and the Space Marine segments of the fluff being full of yet more Matt Ward Porno.

The Cursed Beast is the author of the new Dark Angels Codex. DA players, I cried for you.
- Kill! KILL!!!!

Why the Hate?

Because we need SOMETHING to be angry about. We have a hobby that rips us off at every turn and treats us like shit, and yet we still come back for me. Give us this, please. Let us hate a random stranger whom we're never likely to meet. Fuck the fact that he's a human being, we need SOMETHING to bitch about.

Hating Matt Ward on /tg/ is almost painful these days. Although his fluff writing skills are beyond average, he has been improving as far as writing balanced codices go. So one must ask, why all the unfettered rage? Can't /tg/ just ignore his fluff and play the game for what it is? Why not just make up your own fluff and ignore the guy?

The problem with Matt Ward is a touch complicated, but the biggest issue is the way he writes the fluff. For many, as can be seen by the plethora of /tg/ made chapters here on 1d4chan, the true appeal of 40k is designing a unique, colorful army with a rich history and engaging heroes. A good player of 40k likes to put a certain amount of himself in his lovingly assembled and painted armies, and he likes his army to reflect his own sensibilities and his own ideals. That's what makes an army truly belong to a player – that's what makes them special.

Matt Ward takes those elements away from the player, and hands them to twelve-year-old children new to the hobby. Fuck them. It's our game, not theirs. The biggest rage-inducing codex he has made thus far is the Ultramarines codex, which explicitly stated that all chapters, excluding a few "aberrants", behave and think in exactly the same manner as his army – Ultramarines, his chosen faction. He spelled out the organization patterns, the ideologies, who they revere and why, and then proceeded to tell the community at large that if they don't do it that way, then they're making their army wrong. However, Ultramarines have always been the posterboys and GW's butt buddies, so he just continued the age long tradition of derp. Plus there are more non-Ultramarine fluff than ever before.

Players can still make their own factions, but with Ward's fluff, they'll always be bearing a black mark: the flaw of being unlike Ward's army. The flaw of being unique and of following a set of ideals that don't match Ward's. The flaw is canonized and inescapable, and Ward enforces it in all his writing with sincerity and vigor.

Even this would not be so much of a problem if it weren't for the fact that Ward just doesn't appear to be, well, very smart or insightful. Either that, or he doesn't seem particularly well-educated in what he writes. His ideas on what makes good warfare and tactics seem based around the idea that might is right and strength equates victory. His grasp of the subtle nuances of conflict and managing people revolve around things far displaced from reality. Ward's heroes lead head first, sacrificing all in frontal assaults that could be circumvented with more ingenuity.

While there is such a thing as a front-line general, the fact is that all of his heroes are like that, and ones that aren't seem both vague and unfocused. Furthermore, Matt does a lot of telling rather than showing. He tells us that Marneus Calgar is a patient tactical genius who considers the danger of an incoming projectile before taking cover. The image painted in the average person's mind in that case is one of Calgar analyzing a falling bomb until it strikes him in the head and explodes, at which point he decides, “Yes, that one was dangerous, I probably should have taken cover from that one".

The biggest offender of Matt's “tell not show” policy is Kaldor Draigo, the Grey Knights' supreme grand master, whose main personality trait is “badass”. Without rhyme, reason, or feasible explanation, Draigo simply exists as this whirlwind of enemy-destroying fiction in his codex. He pops in and out of the Warp, wrecking everything, everywhere, without so much a minute of exposition or explanation. Draigo is a concept – a meaningless one without any emotional impact. He's not a person or anything to which the average man can relate. Ward has simply declared him the best ever, and he has done so in canon, so it is so.

So Ward is hated for these among other reasons. He yanks the floorboards out from underneath your army, telling you that you're playing the game wrong and giving your army the wrong characteristics, and then shoves a handful of nothing against your chest, insisting that, yes, this is what you've been missing all along. He's that jerk that leans over your shoulder, breathing heavily and telling you where to move your guys. He's that sweaty asshole that cheats on his dice rolls because he's not there to drink beer and chat with you. He's that complete moron in the room that everyone pegs as a sucker, and he's the only one who doesn't realize he's not a genius. Matt Ward is that guy. Yes, that guy.

Also Misogyny

This image has been known to turn ordinary men into Angry Marine Initiates just from viewing it.

There is a disturbing tendency in Matt Ward's works to have the Sisters of Battle get horribly butchered in roughly 70% of the fluff that Ward has thus far written. Whilst the ultimate example is the Khornate Knights incident, there's at least half-a-dozen works in official canon since the release of the new edition rulebook where the Sisters get horrifically butchered or worse. Virtually the entire Sisters of Battle army was retconned out of existence by the omission of two paragraphs of text in the fifth-edition rulebook, and there are multiple cases of the sisters being corrupted, destroyed, and/or massacred. All of this has led many to ask uncomfortable questions regarding Ward's sexual deviancy that nobody really wants the answers to, since he really, really seems to like him some sexist snuff.

A combination of Matt's apparent misogyny and seeming intellectual immaturity have led to the meme that Ward is, in fact, Chris-Chan.

Your Fault As Well

Perhaps another reason why fa/tg/uys hate ward so much is due to, despite the hatred for him, his success. The case is rather clear - look at the number of people playing Grey Knights, Blood Angels, Necrons these days, ruthlessly exploiting every bit of cheese they can and purchasing up all the new shiny overpriced models for them.

Ward is your greatest enemy and yet you feed him on your very souls and cash. If you truly wanted things to change you would refuse his codexes, adapting previous versions. You would not purchase models based on these new codexes and make it clear to your local GW store why you are not. You would defiantly raise the middle finger to GW until they understood that enough was enough.

On the other hand, oohhh, look at all the shiny Stormravens. Maybe Ward will give the Black Templars FLYING Dreadnaughts. Wouldn't that be so cool?

Thankfully, it's not all bad news.

/tg/ has gotten shit done in its time-honored tradition, and now boasts a veritable legion of players who are rage casting or using alternate methodologies (such as using GS modeling) in order to bypass the pricey barriers brought about by GW's tendency to charge upwards of 75 dollars for a hill of dirt in a terrain piece. Considering that Games Workshop has been slowly bleeding money for years even with the shiny new content, there's no question that /tg/ is definitely having an impact in this endeavor - though to what degree is a matter of conjecture.

Sometimes it feels that Matt Ward is a scapegoat used by GW in order to hide behind when they make a mistake. Sure Matt Ward probably shouldn't be allowed to touch any Codex, but there is no way he could be involved in price increases or digital copies of codexes that are the same price as paper back books. That all falls under the purview of the GW Shadow leadership.

Also, below are emails to reach Games Workshop. Despite seemingly for orders and customer services, legal issues and suggestions are apparently sent to these boxes, too.

So, if you hate the hell out of Matt Ward, and what he's done with the fluff (and in some cases, the rules), tell them! Send an email to both addresses. Let the fatguys speak!

I'm going to. After all, I believe he's helping kill GW, and the sooner they have someone actually good writing for them, the better chance we'll actually be able to play this in the future.

A future where the Khornate Knights incident never fucking happened.

orders@games-workshop.co.uk

CustServ@gwplc.com

Hey Matt Ward

Gallery of Fail

Matt Ward masturbates furiously to this every single night.
Fa/tg/uys long for the days when this book was the least of their troubles.
This Marine has the right idea.
THIS PLEASES HIM
Coming to a Codex near you.
This is believed to be true.
Actual Grey Knight unit.
Spiritual Liege.
So tsun-tsun~
All aboard!
This is how Matt Ward views Spess Mehreens.
Friends forever.
Seriously he's never living this down.
His body is ready, yours however is not.
Artist's rendition of the Ultramarines honouring their True Spiritual Liege.
Know the heretic, kill the heretic.
Lo' though the time is dark, our faith (and faces) shines.
And for his next magical trick, Matt is going to make your favorite fluff disappear.