Profit

Profit is a common Meme on 4chan, shamelessly stolen from an episode of South Park featuring Underpants Gnomes. Naturally the gnome business plan is a satire; every gnome is unaware of a vital step in a cunning plan but simply assumes another more important gnome does.

It is also Wizards of the Coast's stated primary objective for the release of Dungeons & Dragons 4E and the reason that Games Workshop does anything.

The original plan

1. Steal underpants
2. ?
3. Profit!

... the gnomes assume that they'd figure out step 2 before they finished step 1.

How to Profit

1. Heresy!!!!!!!
2. Kick John Fuklaw in the nuts.
3. ????
4. Survive John Fuklaw kicking you in the nuts.
5. PROFIT

See Also

• The 666 Rituals of Detestation