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[[Image:WizKidsLogo.gif|center]]
[[Image:WizKidsLogo.gif|center]]
The company behind MageKnight, Mechwarrior (Not to be confused with [[Battletech]]), HaloClix, Heroclix, Crimson Skies, and every other Clix games. Wizkids capitalized on a very sagging gaming market by combining pre-painted miniatures, a simple gaming system with a new gaming paradigm (the clicky base which recorded damage and stats) and duplicated the marketing strategy behind Magic: The Gathering; a collectible game.  
<b>WizKids</b> is the company behind the 'Clix games (HeroClix, HorrorClix, HaloClix, etc.), Mage Knight, MechWarrior, and Quarriors.  


While enduring criticism from a rapidly-shrinking, but very vocal traditional pencil-and-paper fan base, Wizkids was more commercially successful than literally dozens of other traditional RPG's combined. Not since Magic had anything from the gaming industry escaped the niche market of traditional gaming.  
Founded in 1999, the company had a revenue of about 33 million per year within a few years. They did this primarily with HeroClix, which more-or-less created the "collectible miniatures game." It combined pre-painted miniatures, the "collect 'em all" marketing strategy behind [[Magic: The Gathering]], and a simple skirmish combat system (including its signature clicky bases that recorded stats and damage). However, WizKids endured great criticism from the rapidly-shrinking but highly vocal pencil-and-paper RPG fanbase. Of course, this didn't matter much, since WizKids was more commercially successful than literally dozens of RPG publishers combined. Not since Magic had anything from the gaming industry escaped the niche market of traditional gaming.


Founded in 1999, by 2002 the company had revenue of about 33 million a year. Jordan Weisman and a few other investors sold Wizkids to TOPPS in 2003 for nearly $30 million in cash.  
Jordan Weisman and a few other investors sold WizKids to TOPPS (a baseball card manufacturer) for nearly $30 million in cash in 2003.  Topps, however, failed to procure the kinds of IP that would interest the collectible miniatures fanbase, as WizKids originally had. Instead, Topps attempted brands such as Creapy Freaks and MLB SportsClix, both of which were total failures. Topps finally killed the golden goose and shut down WizKids in November of 2008.  


Other than Wizards of the Coast, any other gaming company would sell their sisters into white slavery to make that kind of money.  
And then NECA bought WizKids, so they're back. Since the purchase, they've continued to produce HeroClix, as well as putting out a few new games, including Quarriors (essentially a dice-based version of [[Dominion]]) and Vlaada Chvatil's new Mage Knight board game, which is gloriously and <s>needlessly</s> ''overly elaborately'' complex.


Topps failed to procure the kinds of Intellectual Properties that would interest the Collectible Miniatures fanbase, which Wizkids created. Topps attempted brands such as Creapy Freaks and MLB Sportsclix, which were both total failures.
{{Model Manufacturers}}


Thanks to traditional developers like Mike Mulvihill, Wizkids still had more success with another new design, the constructable strategy game, also marketed as a collectible.
[[Category:Publishers]][[Category:Model Manufacturers]]
 
Topps finally killed the golden goose and shut down Wizkids in November of 2008.
 
Weisman, with many of the same creative team he's worked with over the years has started [http://smithandtinker.com SMITH AND TINKER], which will most likely make him another giant pile of cash through innovation, clever concepts and excellent execution.

Latest revision as of 12:06, 23 June 2023

WizKids is the company behind the 'Clix games (HeroClix, HorrorClix, HaloClix, etc.), Mage Knight, MechWarrior, and Quarriors.

Founded in 1999, the company had a revenue of about 33 million per year within a few years. They did this primarily with HeroClix, which more-or-less created the "collectible miniatures game." It combined pre-painted miniatures, the "collect 'em all" marketing strategy behind Magic: The Gathering, and a simple skirmish combat system (including its signature clicky bases that recorded stats and damage). However, WizKids endured great criticism from the rapidly-shrinking but highly vocal pencil-and-paper RPG fanbase. Of course, this didn't matter much, since WizKids was more commercially successful than literally dozens of RPG publishers combined. Not since Magic had anything from the gaming industry escaped the niche market of traditional gaming.

Jordan Weisman and a few other investors sold WizKids to TOPPS (a baseball card manufacturer) for nearly $30 million in cash in 2003. Topps, however, failed to procure the kinds of IP that would interest the collectible miniatures fanbase, as WizKids originally had. Instead, Topps attempted brands such as Creapy Freaks and MLB SportsClix, both of which were total failures. Topps finally killed the golden goose and shut down WizKids in November of 2008.

And then NECA bought WizKids, so they're back. Since the purchase, they've continued to produce HeroClix, as well as putting out a few new games, including Quarriors (essentially a dice-based version of Dominion) and Vlaada Chvatil's new Mage Knight board game, which is gloriously and needlessly overly elaborately complex.

Model Manufacturers
Anvil Industry - Avatars Of War - Blood and Skulls Industry - Brother Vinni - ChapterHouse Studios
Fantasy Flight Games - Fireforge Games - Freebooter's Fate - Games Workshop - Hasbro - Iron Wind Metals - Kromlech
Mad Robot Miniatures - Mierce Miniatures - Mantic Games - North Star Military Figures
Plast Craft Games - Privateer Press - Ral Partha - Reaper Miniatures - Shieldwolf Miniatures
Spartan Games - Tamiya - Victoria Miniatures - Victrix - Wargames Atlantic
Warlord Games - WizKids - Zealot Miniatures - Zenit Miniatures