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==Personnel and Assets == [[File:TTIOP.JPG|300px|thumb|right|An unrelated take on the subject.]] The TTI has direct control over very few actual assets and only a relative handful of personnel. Those that it does control are largely media gurus, spin doctors, and communications experts. Their power comes from their ability to slowly and covertly worm their way into both the public consciousness and the various institutions (public and private) within a community and a nation. Once they establish a foothold within these groups then their resources will serve the TTI. The real strength of the TTI though is their managing the media and popular culture to push "the narrative"--a pre-ordained ideological truth that is considered the only possible truth by its adherents. Deviations from The Narrative are removed with extreme prejudice. Due to the TTI's focus on social media and academia, most recruits are inducted into the Truth as young adults. The people on the ground, working for or supporting the subverted institutions, have almost certainly not heard of the TTI - indeed they are likely to dismiss the very notion of it as a farcical conspiracy theory if the idea is suggested to them. This allows the TTI to work quietly in the background, and survive even when one or more of its fronts is attacked or exposed. The TTI will rarely subvert a government directly. Instead, it uses the spheres of influence it creates--the network of journalists and bloggers, and the civilians who follow them--to place pressure on the government for them, using social media to inflate their numbers and volume. This pressure is then used to enact policies to the TTI's liking in order to appease the digital mob created. On some occasions, the TTI will choose to keep this pressure constant if it believes the climate is favorable. In these scenarios, the apparent pushback has become great enough that elected officials begin basing their platforms on the Initiative's ideals. These officials are rarely members of the TTI itself, merely those who are entranced by one of its public arms, though they may become (or made) aware of it after being elected into office. ===Leadership=== The TTI is an authoritarian organization that has a very hierarchical structure. At the very top of this structure is an organization known only as The Matriarchs. Exact information about the Matriarchs is hard to come by, but it is generally believed to consist of approximately a dozen individuals who set the agenda for the entire organization. Their leader is known only by the title Opressus Primus. No more than last among equals in the council, but Primus' position as the most underprivileged calls for primus' opinions and feelings to be known prior to all others. None save primuself can look upon the Primus, for it is said the sheer disparity of privilege between the Primus and any other is too much to bear. ===Lieutenants=== A step above the masses of the Henchperson, Lieutenants usually are former henchmen themselves that have been allowed knowledge of the TTI. The most common way for this to occur is when a Henchperson has managed to reach some position of influence outside of the TTI, and this position is one that allows them to further the TTI's goals. ===Henchpersons=== These are the footsoldiers of the TTI. Few if any know about the organization's greater goals, and only follow for the justice it seems to espouse.
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