Editing Matthew Ward

{{Fail}}
{{heresy}}
{{MattWard}}
[[Image:Matthew Ward.jpg|thumb|Behold, the [[FAIL|great]] [[Neckbeard|beast]] has come, [[C.S.Goto|destroyer of verisimilitude.]]]]



==Summary==	
The TL:DR version; gamers are vicious twats who need to take their frustrations out on someone. The current whipping boy is '''Matt Ward''', and the hate has become so great that he has now become (in /tg/s eye at least) a fictional, cartoon caricature of himself.

Almost any designer worth his salt at [[Games Workshop]] will be hated by at least somebody for something, and every writer's fluff will always contradict somebody else's sacred vision of the 40k universe. [[Gav Thorpe]] will never be forgiven for Codex: Chaos Space Marines,  [[Robin Cruddace]] will forever be loathed by all Tyranid, [[C.S. Goto]] will always be synonymous with pooping on a typewriter.  

Currently, the very devil is Ward. Given our tendency for hyperbole and love of memes, it’s the favourite topic of those who don’t have anything meaningful to say, or are simply looking to troll /tg/.


==Overview and Analysis==
There are two things Matt Ward is infamous for: atrocious fluff-writing that induces vomiting and broken army rule sets that turns them into table-flattening steamrollers. There's nothing uniquely Wardian about either of these things, and from an outsider's perspective it can be hard to tell why /tg/ has singled him out for vilification. Games Workshop has been systematically introducing power creep ever since they figured out they could make people buy a new army every year, and the fluff has been rewritten so many times there's basically nothing original left (and really does anybody ''want'' to remember second edition? [[Squats|Other than]][[Saharduin| /tg/, we mean]]). No, its not what Ward has done in service to his [[Games Workshop|dark masters]], but how. We hate the zeal with which he's embraced GW's desire to rebrand everything 40k as X-treme and simplistic, the eagerness with which he turns the cheese wheel for each new release, the shamelessness of his trampling on canon.

In essence, [[/tg/]] regards him as a living embodiment of every [[FATAL|giant fuck-up]] [[Games Workshop]] has ever made.

Over hyping a single faction to the exclusion of all others, constantly blowing stories so far out of proportion that they lose all context or believability (especially in the face of previous fluff), constantly trying to one-up his last bullshit story with an even-less-believable story, and actively retconning contemporary writers who he disagrees with, Matt's abuses have been so consistent and numerous that it has caused /tg/ to see Ward as the herald of the impending demise of Warhammer 40k - as if he were one of the horsemen of the apocalypse, riding ahead on an endless wave of Space Marine releases.

In some anti-Ward threads, those who grow tired of this bullshit claim that everybody is just hopping on-board a Matt Ward [[Looted|hate-bandwagon]]. There's even a picture of a bunch of anons riding on a wagon with Ward's face on it, blaming Ward for everything from the [[Monty Python|Judean People's Front]] to head lice. 

To be fair: It is undeniably true that [[/tg/]] hates Ward so much that most of us are willing to blame anything on him - the man is basically Satan to every fa/tg/uy who used to love the 40k fluff. However, the fact that the defender(s) of Ward are referring to the hate of Matt Ward as "bandwagoning" is extremely telling - how widely-hated does a man have to be, and how deeply-loathed before people feel the need to identify themselves as non-conformist groups of Matt Ward Not-Haters? 

The answer, of course, is who cares? He's just another poor schumck being paid minimum wage by [[Games Workshop]] to churn out bullshit. GW's oppressive staffing policy prevent GW Design Studio staff from even having a Facebook page, so it's not as if he's going to defend himself.

In conclusion he is still viewed by many with animosity for his early fluff/crunch debacles and probably always will be, however there are others who view him with more ambivalence and believe that his slowly improving writing skills may yet atone for previous major fuck-ups; either way it appears that we are stuck with him for now so time will tell which of the two becomes the consensus viewpoint.

==A History of Violence==

'''2002 - 2007'''
*Ward authors a bunch of Lord of the Rings books. Revisionist neckbeards now like to point to them as damning proof of Ward's madness in its infancy, but mostly they're just forgettable. During this time, he also worked for [[White Dwarf]], his only real defining feature being his fondness for playing the [[Chaos|evil armies]] in battle reports. In hindsight, this was probably a sign of things to come. He also creates the rules for the Mumak, the most fucking ridiculous unit ever, which can destroy entire armies in it's movement. The Mumak is eventually revealed to be so broken (and included in an army that already had it's share of cheese) that it signals the beginning of the end for the Lord of the Rings system. This, and Wards creepy fetish for Evil heralds the evil to come....

'''2008'''
*Ward's descent into skub and infamy begins with '''Army Book: Daemons of Chaos''', a work of such apocalyptic cheese mongering it is widely credited for '''''single-handedly breaking WHFB''''' while simultaneously reinventing large portions of its fluff. No army could come close to beating it (Dark Elves and Vampire Counts, accepted as 2nd and 3rd powerful in the rankings, generally had to struggle to grab DRAWS!) and the failing attempts at Power Creep to match eventually broke the entire system so hard that Fantasy required a hard reset in the form of the massive shakeup that was 8th edition. Most people write it off as an overeager premier, and whether this was Ward's own work or management fiat remains a point of [[Derp|conjecture]].

[[Image:Zeist.png|right|thumb|This image is considered by most to be tacit proof that Matt Ward is going to a ''very'' special place in Hell [[Highlander|when he dies.]]]]

*Ward is instrumental in the creation of the '''Warhammer 40,000 Rulebook, 5th Edition''' rulebook. While the crunch is more or less accepted, much of the fluff openly contradicts previous works (sisters being all but retconned out of the universe for example), and there's considerable attempts to promote [[Ultramarines|certain]] [[Doom Eagles|armies]] over [[Salamanders|the]] [[Raven Guard|others]].

*Ward writes '''Codex: [[Space Marines]]''' for 5th edition. Thousands of neckbeards cry out in terror, and are silenced. While he manages to make this work mechanically stable, it comes at a terrible cost: Ward unilaterally decides to retcon massive amounts of Space Marine fluff and enshrine the Ultramarines (coincidentally his army) as the gold standard for a "proper" space marine. The new fluff reads like [[Ultramarines]] [[Twilight|fanfic]], portraying the smurfs as second to the [[Emprah]] in damned-near all regards, and that all Space Marines view [[Roboute Guilliman]] as their ''[[spiritual liege]]''. It is about this time that Ward's prejudices [[Salamanders|against]] [[Imperial Fists|certain]] [[Black Templars|chapters]] start to emerge for the first time.

[[Image:Ultrawank.png|right|thumb|Warning: Clicking this thumbnail may induce projectile vomiting and spontaneous neckbeard combustion.]]

*'''2009'''

*Ward writes "War of the Ring", basically Apocalypse for ''Lord of the Rings'' and the basis for some of the new rules in the 8th edition of Fantasy, which will help clean up after the mistakes of Daemons of Chaos. The book isn't bad, but the fact the Lord of the Ring's hasn't been popular since 2001-2003, cheesy heroes and units on certain sides (Elves for example)and the fact the book is full of mistakes makes the game easily one sided and boring. Ward is sent back to writing 40k and Fantasy, where his abilities are no better.  

'''2010'''
[[File:Crons.png|200px|thumb|Apparently [[Love Can Bloom]] for bishonen vampires and omnicidal robots too.]] 
*Ward doubles down on his [[Heresy]] with '''Codex: [[Blood Angels]]'''. Any and all pretense of restraint is dropped and the codex is loaded with deep striking Land Raiders, flying librarian dreadnoughts, and ICs that can rip [[Abaddon]]'s head off and shit down his neck. The fluff, while not the hate crime against neckbeards his previous work was, still manages to inspire [[rage]] by having the Necrons and Blood Angels become [[My Little Pony|Super Secret Pony Princess Unicorn Best Friends Forever]] (if only temporarily).

'''2011'''
*Ward gives birth to '''Codex: [[Grey Knights]]''', fusing the awful fluff and limitless cheese of his two previous works into a single abomination. While Psyflemen sweep tournament after tournament, writefags rage impotently about [[Kaldor Draigo]], [[Khornate Knights]], and the unapologetic rape of over ten years of canon.
[[Image:CryingKnight.jpg|thumb|We feel his pain. :(]]

*Ward co-authors the new [[White Dwarf]] release of '''Codex: [[Sisters of Battle]]'''. He shows incredible restraint in not turning the codex into another creepy sisters snuff-fic like his previous works, but compensates by basically reverting the Witch Hunters to 2E. The force org chart is gutted out, allies are removed, and the best strategies are promptly eliminated (with a bit of help from the [[Nerf|nerfer]] in chief [[Carnifex|Robin Cruddance]]).

* Ward next turns his fel hand to the [[Necron]]. He ups the ante again by ''completely'' rewriting their backstory, presumably while [http://www.youtube.com/watch?v=EGC09B810Yk&t=3m20s humming to himself] with a shit eating grin plastered to his face. The crons are now insane Tomb Kings, '''IN SPAAAACE''', who [[Rape|want your body]]. Oh and they turned the C'tan into [[pokemon]]. ''Yea''. Mechanics-wise the release fares surprisingly well, trading away some of the more egregious cheese of 3E (Monolith Death March) in order to eliminate its shittiest design flaws (Phase Out). In the end the codex is quietly accepted and though fatguys will never publicly admit it, both the [[Warhammer_40,000/Tactics/Necrons|crunch]] and [[Trazyn_the_Infinite|fluff]] have marked improvement on the lingering cesspool that was 3E. except that it apparently changes Necrons to the point that it would've been easier to change their name altogether and you know... some people could've taken up Necrons because they liked them as they were. Anyway, in its few improvements, the fluff manages to dodge [[Matthew_Ward#Why_the_Hate.3F|Matt Ward's greatest flaw.]] 


'''2012'''
* Matt Ward <s>teams up with</s> quietly disposes of Adam Troke and Jeremy Vetock to create '''Wardhammer 40,000 6th Edition'''. The whole rulebook promptly turns Codexes: Necrons and Grey Knights into rape trains with no brakes. Every single fa/tg/uy instantly regrets ever thinking the Space Tomb Kings were balanced in the first place. We're talking cheese like '''9 fliers in a 1500pt list with flying dedicated transports that don't kill passengers when they crash!!''' What the fuck. Among other rage-worthy things of note include massive Buffs to [[Grey Knights|already broken beyond reason armies]], highly abusable mechanics resulting in severely limited builds for HQ choices (tool for challenges or suffer!) and the Space Marine segments of the fluff being [[Ultramarines|full of yet more Matt Ward Porno]].

==Why the Hate?==

<s>Because we need SOMETHING to be angry about. We have a hobby that rips us off at every turn and treats us like shit, and yet we still come back for more. Give us this, please. Let us hate a random stranger whom we're never likely to meet. Fuck the fact that he's a human being, we need SOMETHING to bitch about.</s> Because he's an idiot, a fucking [[powergamer]] trying to overcome [[Phil Kelly]] in codex-writing (HA!), and assumes that we are also idiots. He keeps up the fine tradition (started with Jervis Jonson) of trying to make his pet projects the prettiest and most special. His stupid isn't OUR sort of stupid, so we hate him.

Hating Matt Ward on /tg/ is almost painful these days. Although his fluff writing skills are beyond average, he has been improving as far as writing balanced codices go. So one must ask, why all the unfettered rage? Can't /tg/ just ignore his fluff and play the game for what it is? Why not just make up your own fluff and ignore the guy?

The problem with Matt Ward is a touch complicated, but the biggest issue is the way he writes the fluff. For many, as can be seen by the plethora of /tg/ made chapters here on 1d4chan, the true appeal of 40k is designing a unique, colorful army with a rich history and engaging heroes. A good player of 40k likes to put a certain amount of himself in his lovingly assembled and painted armies, and he likes his army to reflect his own sensibilities and his own ideals. That's what makes an army truly belong to a player – that's what makes them special.

Matt Ward takes those elements away from the player, and hands them to twelve-year-old children new to the hobby. Fuck them. It's our game, not theirs. The biggest rage-inducing codex he has made thus far is the [[Ultramarines]] codex, which explicitly stated that all chapters, [[Black Templars|excluding]] [[Raven Guard|a]] [[Iron Hands|few]] [[Space Wolves|"aberrants"]], behave and think in exactly the same manner as his army – Ultramarines, his chosen faction. He spelled out the organization patterns, the ideologies, who they revere and why, and then proceeded to tell the community at large that if they don't do it that way, then they're making their army wrong. However, Ultramarines have always been the posterboys and GW's butt buddies, so he just continued the age long tradition of derp. Plus there is more non-Ultramarine fluff than ever before.

Players can still make their own [[Emperor's Nightmare|factions]], but with Ward's fluff, they'll always be bearing a black mark: the flaw of being unlike Ward's army. The flaw of being unique and of following a set of ideals that don't match Ward's. The [[Chaos|flaw]] is canonized and inescapable, and Ward enforces it in all his writing with sincerity and vigor.

Even this would not be so much of a problem if it weren't for the fact that Ward just doesn't appear to be, well, very smart or insightful. Either that, or he doesn't seem particularly well-educated in what he writes. His ideas on what makes good warfare and tactics seem based around the idea that might is right and strength equates victory. His grasp of the subtle nuances of conflict and managing people revolve around things far displaced from reality. Ward's heroes lead head first, sacrificing all in frontal assaults that could be circumvented with more [[Reasonable Marines|ingenuity]].

While there ''is'' such a thing as a [[Colonel "Iron Hand" Straken|front-line general]], the fact is that ''all of his heroes are like that'', and ones that aren't seem both vague and unfocused. Furthermore, Matt does a lot of telling rather than showing. He tells us that Marneus Calgar is a patient [[Creed|tactical genius]] who considers the danger of an incoming projectile before taking cover. The image painted in the average person's mind in that case is one of Calgar analyzing a falling bomb until it strikes him in the head and explodes, at which point he decides, “Yes, that one was dangerous, I probably should have taken cover from that one".

The biggest offender of Matt's “tell not show” policy is [[Kaldor Draigo]], the [[Grey Knights]]' supreme grand master, whose main personality trait is “badass”. [[Mary Sue|Without rhyme, reason, or feasible explanation]], Draigo simply exists as this whirlwind of enemy-destroying fiction in his codex. He pops in and out of the Warp, wrecking everything, everywhere, without so much a minute of exposition or explanation. Draigo is a concept – a meaningless one without any emotional impact. He's not a person or anything to which the average man can relate. Ward has simply declared him the best ever, and he has done so in canon, so it is so.

==Also Misogyny==
[[Image:GKheresy.jpg|thumb|This image has been known to turn ordinary men into [[Angry Marines|Angry Marine Initiates]] just from viewing it.]]
There is a ''disturbing'' tendency in Matt Ward's works to have the Sisters of Battle get horribly butchered in roughly 70% of the fluff that Ward has thus far written. Whilst the ultimate example is the [[Khornate Knights]] incident, there's at least half-a-dozen works in official canon since the release of the 5th edition rulebook where the Sisters get horrifically butchered or worse. Virtually the entire Sisters of Battle army was retconned out of existence by the omission of two paragraphs of text in the fifth-edition rulebook, and there are multiple cases of the sisters being corrupted, destroyed, and/or massacred. All of this has led many to ask uncomfortable questions regarding Ward's [[/d/|sexual deviancy]] that nobody really wants the answers to, since he really, ''really'' seems to like him some sexist snuff.

A combination of Matt's apparent misogyny and seeming intellectual immaturity have led to the [[meme]] that Ward is, in fact, [[Chris-Chan]].

==Your Fault As Well==
Perhaps another reason why fa/tg/uys hate ward so much is due to, despite the hatred for him, his ''success''. The case is rather clear - look at the number of people playing Grey Knights, Blood Angels, Necrons these days, ruthlessly exploiting every bit of cheese they can and purchasing up all the new shiny overpriced models for them.

Ward is your greatest enemy and yet you feed him on your very souls and cash. If you truly wanted things to change you would refuse his codexes, adapting previous versions. You would not purchase models based on these new codexes and make it clear to your local GW store why you are not. You would defiantly raise the middle finger to GW until they understood that enough was enough.

On the other hand, oohhh, look at all the shiny Stormravens. Maybe Ward will give the <s>Black Templars</s> Dark Angels FLYING Dreadnaughts. Wouldn't that be so [[Derp|cool]]?

Thankfully, it's not all bad news.

[[/tg/ gets shit done|/tg/ has gotten shit done in its time-honored tradition]], and now boasts a veritable legion of players who are [[Casting|rage casting]] or using alternate methodologies (such as using GS modeling) in order to bypass the pricey barriers brought about by [[Games Workshop|GW]]'s tendency to charge upwards of 75 dollars for a hill of dirt in a terrain piece. Considering that Games Workshop has been slowly bleeding money for years even with the shiny new content, there's no question that /tg/ is definitely having an impact in this endeavor - though to what degree is a matter of conjecture.

Sometimes it feels that Matt Ward is a scapegoat used by GW in order to hide behind when they make a mistake. Sure Matt Ward probably shouldn't be allowed to touch any Codex, but there is no way he could be involved in price increases or digital copies of codexes that are the same price as paper back books. That all falls under the purview of the GW Shadow leadership.

==Hey Matt Ward==
*[[Khornate Knights]]
*[[Macragge heresy]]
*[[Sisters of Battle]]
*[[Who Watches Them]]?
*[[Ward-pocalypse]]
*[[Matt Ward's Decent into Madness]]
*[[Captain Matthias Ward]]

==Gallery of Fail==
<gallery>
Image:Ultracodex.jpg|Matt Ward masturbates furiously to this every single night.
Image:BA Codex.jpg|Fa/tg/uys long for the days when this book was the least of their troubles.
Image:SalaRage.jpg|This Marine has the right idea.
Image:THIS PLEASES HIM.png|[[C.S.Goto|THIS PLEASES HIM]]
Image:Matt Ward At Work.jpg|Coming to a Codex near you.
Image:MattMeme.jpg|This is believed to be true.
Image:DerpKnight.jpg|Actual Grey Knight unit.
Image:SpritualLiege.png|Spiritual Liege.
Image:Tsundere_Matt_Ward-Chan.png|So tsun-tsun~
File:Ward wagon.gif|All aboard!
File:1304719660820.jpg|This is how Matt Ward views [[Indrick Boreale|Spess Mehreens]].
File:FUCK.jpg|Friends forever.
Image:Bloodcrons.jpg|Seriously he's never living this down.
File:Ward.jpg|His body is ready, yours however is not.
Image:Wardass.jpg|Artist's rendition of the Ultramarines honouring their True Spiritual Liege.
image:Wardcultist.JPG|Know the heretic, kill the heretic.
MW sisterabuse.jpg|''Lo' though the time is dark, our faith'' (and faces) ''shines.''
File:Matt_Ward_Stage_Magician.jpg|And for his next magical trick, Matt is going to make your favorite fluff disappear.
</gallery>

==See Also==
* [http://en.wikipedia.org/wiki/Matt_Ward_(game_designer) Matt Ward's wikipedia page]



[[Category:Warhammer 40,000]]
[[Category:RAGE]]
[[Category:Writers]]
[[Category:FAIL]]
[[category:Heresy]]
[[Category:Matt Ward]]